Chapter 13: Marketing - McGraw-Hill Introduction to Business

Investors Lose Billions in Massive Crypto Exchange Collapse

November 16, 2022

Few financial sectors are as volatile as cryptocurrency, with the price of bitcoin down by more than 60 percent since the start of the year. The coin’s recent drop can be directly attributed to the downfall of FTX, a crypto exchange once valued at more than $32 billion. Founded by Samuel Bankman-Fried, FTX attracted the interest of top venture capital firms who invested hundreds of millions in the seemingly promising project. The company purchased mainstream legitimacy with their immense capital, Continue reading →

Marketing, Ethics, Entrepreneurship, Promotions, Currency, Banking, Regulation, Bitcoin, Cryptocurrency

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 16: Place and Promotion, Chapter 20: Money and Financial Institutions, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

[VIDEO] How Junior’s Bakes Millions of Cheesecakes

November 11, 2022

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The New York bakery Junior’s has been selling enormous cheesecakes to customers since 1950, but 2022 has probably been the toughest year for the company since its founding. Along with examining how a cream cheese shortage and skyrocketing ingredient prices have threatened Junior’s bottom line, this video also examines the company’s history and the intricate production processes for its many baked goods.

Questions:

How have rising ingredient costs affected Junior’s business?
What role does automation play at Junior’s Continue reading →

Marketing, Operations Management, Entrepreneurship, Manufacturing, Pricing, Product Distribution, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

Elon Musk’s Chaotic Takeover of Twitter

November 9, 2022

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Tesla owner Elon Musk has never been shy about seeking the spotlight, and for years he could always find an easy audience by talking to his Twitter following of more than 100 million people. Even that level of attention wasn’t enough for the world’s richest man, however, who purchased the social network outright at the end of October for a whopping $44 billion. That gargantuan price tag now ranks as history’s largest leveraged buyout of a tech firm, although it Continue reading →

Meta’s Market Value Plunges by $700 Billion

November 4, 2022

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2022 has been a tough year for Meta, the company formerly known as Facebook. In February we examined how the social media giant lost $230 billion in market value in a single day. Then in September, we looked at the company’s premier platform Instagram and how it angered many users by trying to emulate the short-video format of TikTok. Many of Meta’s woes stem from recent changes to Apple’s terms of service that prevent digital advertisers from collecting data Continue reading →

Enthusiasm and Inflation Drive Increased Halloween Spending

October 28, 2022

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After years of unease, this year Americans are approaching holidays like Halloween with a level of enthusiasm not seen since pre-pandemic times. According to a survey from the National Retail Federation (NRF), 69 percent of consumers plan to celebrate Halloween this year, an amount that is on par with the stats from 2019. “As consumers continue to return to pre-pandemic behaviors, retailers are prepared to meet that demand and help make this holiday a fun and memorable one,” said NRF Continue reading →

Marketing, Global, Promotions, Pricing, Supply chains, Product Distribution, Halloween, Holidays, Supply & Demand, Inflation

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Adidas Cuts Ties with Kanye West

October 26, 2022

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A few weeks ago, we looked at the sprawling global sneaker industry and how companies like Adidas earn billions annually thanks in large part to their unique brand partnerships. The German sneaker giant’s most profitable celebrity connection over the years has been with Kanye West (now known as Ye), with whom Adidas has collaborated on the Yeezy line of shoes and clothing for nearly a decade. This partnership has been hugely profitable: one data research firm estimates that Yeezy is Continue reading →

FDA Announces New Rules for Labeling “Healthy” Foods

October 12, 2022

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According to the Centers for Disease Control and Prevention (CDC), six out of 10 Americans suffer from chronic lifestyle-related diseases that often stem from obesity and poor diet. These illnesses are the nation’s leading drivers of death and disability, as well as the central cause behind the $4.1 trillion in annual health-care costs paid by Americans. Obesity rates climbed during the pandemic, especially among children, with studies showing that 45.7 percent of 5- to 11-year-olds are now considered overweight. Given Continue reading →

Marketing, Ethics, Product Development, Regulation, Packaging, Product Distribution, FDA, Nutrition, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law

Counterfeits Threaten Multi-Billion Dollar Sneaker Market

October 5, 2022

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The global sneaker market has grown into a massive $72 billion industry where collectors often accumulate hundreds of pairs of limited-edition shoes from giants like Nike and Adidas. Some lines go on to command huge prices on the resale market, such as a collaboration between Nike and ice cream maker Ben & Jerry’s called Chunky Dunky. Originally sold for $100, these shoes now sell for as much as $1,000. High price tags like these don’t just attract the attention of Continue reading →

Coca-Cola Bottler Replaces Plastic Six-Pack Rings

September 30, 2022

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For decades, conservationists have warned drink companies about the dangers of plastic ring packaging commonly used for six-packs of cans. Once these rings find their way into the ocean, they turn into a lethal danger for birds, turtles, and other marine life who can become ensnared in the plastic. In fact, the World Wildlife Federation estimates that plastic products like these kill as many as 100,000 marine animals annually. Drink rings also contribute to the growing global problem of ocean Continue reading →

Ethics, Manufacturing, Product Development, Promotions, Packaging, Sustainability, Coca-Cola, Product Distribution, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] Elasticity: Determining How Companies Price Products

September 28, 2022

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In recent months, CEOs at leading corporations have been talking a lot about “elasticity” with their shareholders. As Americans contend with rising prices due to inflation, companies are concerned with just how elastic their pricing practices can be. This video examines the concept of elasticity and the role it plays in determining how companies price products.

Questions:

What is price elasticity, and how is it affected by inflation?
What are some ways that companies like Procter & Gamble try Continue reading →

Marketing, Product Development, Branding, Pricing, Product Distribution, Supply & Demand, Inflation, Elasticity

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos