The holiday season is the most important time of the year by far for the nation’s retailers, with many earning as much as 40 percent of their annual sales during that period. Fortunately for them, 2019’s holiday sales increased by 3.4 percent compared to the previous year. Retailers are especially relieved since Thanksgiving arrived six days later than it did in 2018, which took away crucial time that companies could have used to drive sales.
To make up for Continue reading
During December, the Hallmark Channel’s schedule is chock full of Christmas movies to keep the holiday spirit strong throughout the month. But last week the usually jolly TV network behaved more like Ebenezer Scrooge in the eyes of many fans and users on social media. The controversy began when Hallmark received a complaint from an advocacy group whose stated mission is to “fight against indecency.” The organization complained about four ads that featured same-sex couples from a wedding planning company Continue reading
According to the Census of Agriculture, from 2002 to 2017 Christmas tree production fell by 30 percent as artificial trees grew in popularity. American growers now harvest fewer than 15 million trees annually, down from 21 million in the early 2000s. Meanwhile, sales of artificial trees have steadily risen thanks to their affordability and convenience. Not only are plastic Christmas trees clean and reusable, but they’re also considerably safer than real trees that can quickly catch fire with a single Continue reading
Although gum companies like Wrigley have been in business for more than a century, today’s consumers aren’t nearly as interested in chewing gum as past generations. From 2010 to 2018, gum sales dropped by 23 percent in the U.S. and 4 percent globally. “Chewing gum is becoming less socially acceptable,” said Mondelez Foods CEO Dirk Van de Put. As the maker of brands like Trident and Dentyne, Mondelez and its competitor Wrigley are trying to convince consumers that gum can Continue reading
Yesterday, we looked at how video game companies earn billions of dollars annually by selling virtual products to an ever-growing market. Inspired by the success of this unusual industry, some clothing companies have started selling digital outfits that don’t exist in the real world. For instance, the fashion label The Fabricant recently sold a virtual dress for $9,500 to the wife of a San Francisco tech executive. Although she cannot actually put on her expensive new outfit, she can Photoshop Continue reading
Thanks to the popularity of streaming services like Spotify and Apple Music, some lucky musicians can go viral and attract large fan bases very quickly. In the past, artists often had to tour across the country for years playing small clubs before they got noticed by major record labels. That’s not the case these days, though. For instance, the teenage singer-songwriter Billie Eilish released her debut album less than a year ago and has already sold out a stretch of Continue reading
Major conglomerates like Procter & Gamble, Kimberly Clark and Georgia-Pacific earn more than $31 billion annually from toilet paper sales. But while this industry is certainly lucrative, it’s not exactly innovative. After all, one of the few significant developments these companies have made in recent decades is to sell larger rolls. Brands such as Charmin and Quilted Northern treat their products like commodities, meaning that they compete primarily based on price. By concentrating on value, the biggest names in toilet Continue reading