January 10, 2017

DJpediaIf you’ve listened to hip hop or dance music made from the 1980s onward, then you’ve heard the Technics SL-1200 turntable in action. For decades these decks were the preferred hardware for DJs of all skill levels. Although a single turntable could cost between $500 to $700, aspiring selectors saved up their money until they had enough for two. After that, they had equipment for life: the durable SL-1200 could be used for spinning and scratching with little need for Continue reading

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January 5, 2017

AndrewMagillWhen David Malcolm took over his family’s sprinkler system business in 1992, he intended to run the company the same way that his father had over the last few decades. But that soon changed once he picked up an old project that his dad started just before he died: finding another use for a low-flow sprinkler designed for farming. At first Malcolm thought he solved the problem by installing the sprinkler heads on hoses and using them to patch up Continue reading

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December 29, 2016

As 2016 comes to a close, many people across the country have likely spent the last few weeks immersed in Christmas music and movies. This brief video takes a look at how much money some of these old entertainment properties earn during the festive season, from Frank Capra’s classic It’s a Wonderful Life to Mariah Carey’s perennial hit “All I Want for Christmas Is You.”

Questions:

  1. How did the public domain copyright of It’s a Wonderful Life transform the film Continue reading
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December 9, 2016

MattDempseyWhile a major entertainment conglomerate like Disney has many sources of income, the iconic brand earns the bulk of its revenue from TV networks like ESPN and ABC. This year these channels have brought in nearly $24 billion, exceeding the company’s theme park earnings by 40 percent. But this enormous payout doesn’t tell the whole story about Disney’s TV holdings. For the past few years, subscriptions to its premium channels have dropped significantly, leading to a similar dip in the Continue reading

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December 6, 2016

Thanks to a rapidly growing middle class, China has transformed into the largest moviegoing market in the world. And while Hollywood is the source for many of the nation’s hit flicks, American filmmakers still face a number of hurdles before they can do business in China. This video looks at the ways Hollywood tries to appeal to Chinese culture in order to break into this tough but rewarding market.

Questions:

 

  1. What are the advantages and disadvantages of China’s revenue Continue reading
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December 2, 2016

Heinrich-Boll-StiftungFor years crowdfunding sites have provided cash and marketing boosts to entrepreneurs who aren’t afraid to reach out to the public. In exchange, donors receive prizes for their support, ranging from simple displays of gratitude to enormous giveaways for the most generous individuals. One reward they haven’t been able to receive, however, is a stake in the company. For instance, the makers of the Oculus Rift virtual reality headset brought in millions from their 2012 Kickstarter campaign. Facebook eventually purchased Continue reading

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November 29, 2016

Thomas8047This past weekend the holiday shopping season kicked off with a bang as millions of Americans sought out Black Friday deals both in stores and online. While brick and mortar sales rose about 8 percent from last year, online outlets saw sales increase by 11 percent. According to the National Retail Federation (NRF), this spike in e-commerce can be credited to the more than 108 million consumers who shopped online over the weekend. Meanwhile, approximately 99 million people visited physical Continue reading

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November 22, 2016

With 43.5 million Americans expected to hit the road for Thanksgiving this year, drivers will likely have to deal with more traffic jams and slowdowns than usual. Then again, at least these dedicated travelers will be making their journey by car rather than on horseback. But while this preference for pedals seems like a no-brainer today, the situation was much different a century ago when automobiles were new and confusing to many consumers. This video shows how carmakers marketed these Continue reading

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November 18, 2016

NewmansOwnOlder Americans should have no problem remembering Paul Newman, the iconic star of classics movies like Cool Hand Luke and The Sting. And while younger people might not know his Hollywood credits, they’re likely to recognize the actor’s trademark grin from browsing the supermarket. Since 1982 Newman’s Own has placed Paul’s face on everything from salad dressing to snacks, but not in the name of making a buck. The brand donates all of its profits to charity, amounting to Continue reading

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November 17, 2016

DavidSteadmanWhile the holiday shopping season in the U.S. doesn’t officially kick off until next week, Chinese retailers are already counting their profits from the phenomenon known as Singles Day. Founded in the 1990s by a group of college students celebrating their bachelorhood, the November 11 holiday has since morphed into a nationwide shopping spree. This year the online retailer Alibaba brought in nearly $18 billion in sales, far more than what the entire American retail industry earns during Black Friday Continue reading

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