Videos - McGraw-Hill Introduction to Business

[VIDEO] How 715,000 Pounds Of Cargo Moves Through DFW Airport

January 22, 2021

Even during the pandemic, the nation’s airports still manage to move tons of cargo across the country every day. This video takes a close look at how Dallas Fort Worth International Airport transports everything from live animals to human remains in this challenging, fast-paced environment.

Questions:

How has the pandemic changed transportation and cargo procedures at American Airlines?
Do you think cargo-only flights will continue after the pandemic? Why or why not?

Operations Management, Global, Transportation, Travel, Airlines, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Videos

[VIDEO] How PlayStation Saved Sony

November 19, 2020

NickelsMcHughMcHugh

Sony’s PlayStation 5 launched earlier this month and is expected to be one of the blockbuster products of the holiday season. This video looks at the evolution of the console throughout the years and how it became a central focus of Sony’s business.

Questions:

How did the PlayStation help Sony transition from a consumer electronics manufacturer into a gaming company?
Why did Sony decide to focus closely on the gamer market for future generations of the PlayStation, and how did they accomplish this task?

Marketing, Operations Management, Global, Manufacturing, Product Development, Entertainment, Product Distribution, Video Games, Sony

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] The Unexpected Death of the Ad Jingle

October 29, 2020

NickelsMcHughMcHugh

Jingles were once a regular feature of television and radio advertising, but these catchy tunes are no longer as popular with admakers as they used to be. This video looks at the history of jingles in commercials and why they have slowly disappeared in the age of digital advertising.

Questions:

What are the advantages and disadvantages of using jingles in modern advertising?
How did the use of music in commercials evolve over the course of the 20th century?

Marketing, Product Development, Promotions, Entertainment, Television, Advertising, Music, Product Distribution, Commercials

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] How Robots Made This Food Commercial Look Effortless

October 16, 2020

NickelsMcHughMcHugh

On the surface, food advertisements don’t seem to be overly complicated. As this detailed video shows, though, filming the average food commercial often requires scientific precision as well as robotic assistance.

Questions:

Why is it important for ad makers to stick closely to what their clients want to see in a commercial?
Do you think it is worth the expense for companies to use robots and other complicated and expensive filming techniques in their ads? Why or why not?

Marketing, Branding, Promotions, Entertainment, Advertising, Automation, Robotics, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] Durable Goods and What They Say About the Economy

September 18, 2020

NickelsMcHughMcHugh

In order to assess the state of the economy, analysts often examine how many long-lasting goods are being ordered by retailers and manufacturers. The idea is that companies who are confident enough to stock up on durable goods like appliances and cars are anticipating a consumer base that’s eager to purchase them. This video looks at the durable goods indicator and explains how investors often look beyond it to get a better sense of where the economy is headed.

Questions: Continue reading →

Economics, Global, Manufacturing, Product Distribution, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Videos

[VIDEO] The Problem With Banning TikTok

September 2, 2020

NickelsMcHughMcHugh

The video sharing app TikTok has become a big hit with millions of Americans over the last few years. According to the federal government, however, the Chinese-owned company presents national security risks that could lead to a ban on the app in the U.S. This video looks at the controversy surrounding TikTok’s American operations as well as the larger dangers of a fractured global Internet.

Questions:

Why is the federal government considering a ban on TikTok?
Do you Continue reading →

Marketing, Global, Ethics, Social Media, China, Regulation, TikTok

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] The Robot Revolution Has Arrived

August 20, 2020

NickelsMcHughMcHugh

As companies across all industries look for ways to reduce contact between employees during the pandemic, many are turning to automated labor as a way both to stay safe and trim costs. This video looks at how advanced robotic technology could change workplaces in the long term while also examining the potential limitations of automation.

Questions:

Why are many companies investing in automated labor during the pandemic?
What are the advantages and disadvantages of automation?

Operations Management, Ethics, Human Resources, Manufacturing, Labor Relations, Health, Automation, Coronavirus, Organizational Culture

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 8: Organizational Culture and Structure, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] How Coronavirus Is Ushering in a New Era of Concerts

July 23, 2020

NickelsMcHughMcHugh

Since thousands of concert venues around the world remain closed due to coronavirus, many artists have taken to social media to stream live performances. These innovative concerts draw in huge online audiences but are no replacement for the revenue generated by live shows. This video looks at how the music industry is hoping to earn cash from unorthodox venues, such as drive-in concerts and video game tie-ins.

Questions:

Do you think virtual events in video games like Fortnite could Continue reading →

[VIDEO] The Economic Ripple Effect of Retail Sales, Explained

July 9, 2020

NickelsMcHughMcHugh

Retail sales plummeted during the coronavirus lockdown, which is bad news for more people than just business owners. This video shows how retailers drive economic growth by creating a ripple effect of sales across many different sectors.

Questions:

How do retail sales help drive economic growth?
Why have online retailers seen sales skyrocket during the pandemic?

Economics, Marketing, Operations Management, Retail, Product Distribution, Coronavirus

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] How One Business Pivoted to Fighting Coronavirus

April 30, 2020

NickelsMcHughMcHugh

Although many companies remain closed during the ongoing pandemic, some businesses have been able to alter their operations to produce increasingly vital supplies. This video looks at how Dogfish Head Brewery managed to keep its employees on the payroll while also supplying local hospitals with hand sanitizer.

Questions:

How did Dogfish Head Brewery change its operations to make hand sanitizer?
What is the three-step process that Dogfish Head Brewery used to engage with their community during the coronavirus crisis?

Operations Management, Ethics, Entrepreneurship, Human Resources, Manufacturing, Product Development, Health, Product Distribution, Coronavirus

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 14: Product and Price, Chapter 15: Distribution, Videos