McGraw-Hill Introduction to Business

[VIDEO] How to Get 60,000 Containers Around the World in Record Time

March 2, 2017
NickelsMcHughMcHugh

Supply chain management is an incredibly complex process involving dozens of companies stretched across thousands of miles. This video takes a look at the shipping firm Flexport and how they simplify “freight forwarding” for businesses transporting goods from China to the U.S.

Questions:

 

  1. How does Flexport improve the process of freight forwarding?
  2. Why is international supply chain management so complicated?

 

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Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos
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[VIDEO] This Incredible Machine Pulls Clean Drinking Water Out of Thin Air

January 20, 2017
NickelsMcHughMcHugh

Ensuring clean water for everyone on the planet is one of the major environmental challenges facing future generations. In this video, a Chilean engineer demonstrates his invention that draws vapor from the air and turns it into drinkable water. If he succeeds in making the machine smaller and cheaper, it could provide an immense benefit to communities that lack access to clean water.

Questions:

  1. Why does Hector Pino need to continue refining his product?
  2. Once fully developed, should Pino form Continue reading →
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Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 5: Forms of Business Ownership, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos
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[VIDEO] How Much Do Your Favorite Holiday Songs and Movies Make?

December 29, 2016
NickelsMcHughMcHugh

As 2016 comes to a close, many people across the country have likely spent the last few weeks immersed in Christmas music and movies. This brief video takes a look at how much money some of these old entertainment properties earn during the festive season, from Frank Capra’s classic It’s a Wonderful Life to Mariah Carey’s perennial hit “All I Want for Christmas Is You.”

Questions:

  1. How did the public domain copyright of It’s a Wonderful Life transform the film Continue reading →
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Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law, Videos
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[VIDEO] How China Is Changing Hollywood

December 6, 2016
NickelsMcHughMcHugh

Thanks to a rapidly growing middle class, China has transformed into the largest moviegoing market in the world. And while Hollywood is the source for many of the nation’s hit flicks, American filmmakers still face a number of hurdles before they can do business in China. This video looks at the ways Hollywood tries to appeal to Chinese culture in order to break into this tough but rewarding market.

Questions:

 

  1. What are the advantages and disadvantages of China’s revenue Continue reading →
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Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos
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[VIDEO] When Carmakers Taunted Horses

November 22, 2016
NickelsMcHughMcHugh

With 43.5 million Americans expected to hit the road for Thanksgiving this year, drivers will likely have to deal with more traffic jams and slowdowns than usual. Then again, at least these dedicated travelers will be making their journey by car rather than on horseback. But while this preference for pedals seems like a no-brainer today, the situation was much different a century ago when automobiles were new and confusing to many consumers. This video shows how carmakers marketed these Continue reading →

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Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos
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[VIDEO] Inside the Factory Where Robotic Dinosaurs Come to Life

November 10, 2016
NickelsMcHughMcHugh

When a group of Australian special effects artists were having trouble finding work, they decided to pool their resources together and create their own animatronics company. Most had planned to return to working on movies and television once they’d made a splash with their enormous, lifelike representations of dinosaurs and monsters. But Creature Technology wowed the world with their creations, leading to the bustling and almost magical workshop shown in the video below.

Questions:

 

  1. Why must Creature Technology keep Continue reading →
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Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Bonus Chapter B: Technology and New Media, Videos
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[VIDEO] You’ll Be Eating Crickets Soon. You Have No Choice

October 27, 2016
NickelsMcHughMcHugh

Although the world’s population is always increasing, the physical size of the globe stubbornly remains the same. As a result, humans might soon face a shortage of some key resources, including food with high protein content. But here’s where the humble cricket hops in: while many Americans may consider them pests, crickets can be a nutritious and environmentally sustainable food source. This video takes a look at the ways one cricket farm operates and how its owners hope to market Continue reading →

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Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Videos
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[VIDEO] The Formula for Selling a Million-Dollar Work of Art

October 13, 2016
NickelsMcHughMcHugh

For those of us who aren’t involved in the upscale art world, the multi-million dollar price tags attached to some works can seem baffling. This video from Vox takes a peek into this exclusive market and shows how assessing a piece of art’s value often has more to do with the reputation of the artist and their dealer rather than the work itself.

Questions:

 

  1. Should a work of art’s value be tied more to its artistic worth? Why is Continue reading →
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[VIDEO] Automating the Grocery Warehouse

September 23, 2016
NickelsMcHughMcHugh

Although drone deliveries are still a few years away from becoming a reality, automated machines are already having a big impact in other parts of the supply chain. This short but visually rich video takes a look at the robots made by a company called Symbiotic and the ways that they have streamlined operations at a grocery warehouse.

Questions:

  1. What makes Symbiotic’s robots more efficient than human workers?
  2. Will worker robots from companies like Symbiotic eventually replace human labor?
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Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos
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[VIDEO] The Volcker Rule Explained

September 14, 2016
NickelsMcHughMcHugh

The Dodd-Frank Wall Street Reform and Consumer Protection Act ranks among the most important laws passed in recent history. It’s also extremely complicated, amounting to some 14,000 pages of various regulations and restrictions. The video below takes a look at one of the key provisions of this landmark bill: The Volcker Rule, or the stipulation that banks cannot act like hedge funds and gamble with their own cash reserves. Although reviled by many on Wall Street, supporters say the rule Continue reading →

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Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 19: Securities Markets, Chapter 20: Money and Financial Institutions, Bonus Chapter A: Business Law, Videos
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