If you listened to top 40 radio at all this past summer, then it’s safe to say that you heard “Despacito,” the inescapable hit by Luis Fonsi and Daddy Yankee. This upbeat romantic ballad spent 16 straight weeks at the top of Billboard’s Hot 100 charts, a feat only matched by Mariah Carey more than 20 years earlier. Of course, today’s tech savvy consumers don’t have to wait for “Despacito” to come on the radio in order to hear it. Continue reading
After years of skipping television advertisements with DVRs, many Americans have little patience for commercial breaks. And although ads are largely unavoidable during live programming like sporting events or award shows, that doesn’t mean people are paying attention. Oftentimes viewers will fiddle with their smartphones or simply tune out completely while commercials are rolling. This is bad news for companies who pay big bucks to advertise during high-rated time slots.
In an effort to get people watching ads on TV Continue reading
Last week we looked at how Netflix has loaded on debt while developing a new slate of original content. Although the streaming giant is taking a big risk with this strategy, many entertainment industry insiders still think Netflix is in a much stronger position than traditional movie theaters. With attendance down 3 percent from 2016, AMC Entertainment recently downgraded its outlook for the rest of the film industry’s year. The announcement sent theater stocks tumbling and caused the top four Continue reading
Since launching 20 years ago, Netflix has transformed from a DVD-by-mail service into the undisputed king of streaming video. The company now has more than 104 million subscribers across the world, a 25 percent increase since last year and quadruple the number of customers from 2012. On any given evening in North America, Netflix streaming accounts for more than a third of all download Internet traffic. The company’s lineup of original shows and movies are also a hit with critics Continue reading
As sales from CDs and digital downloads continue to decline, streaming platforms like Spotify and Apple Music have become vital to the $7.7 billion music industry. Still, there’s one major streaming service that both executives and musicians alike have long despised. While it’s mostly known for video, YouTube accounts for 25 percent of all music streamed across the globe. This makes it by far the most popular streaming site among fans, a fact that industry insiders find increasingly troubling.
Services Continue reading
With 158 million users and a $25 billion valuation, the photo and video sharing app Snapchat has grown into one of the most powerful social networks around. Still, just because the app is popular doesn’t mean it’s guaranteed to become a moneymaker. Twitter, for instance, has more than 300 million users and has struggled to be profitable for years. So in order to become a true tech giant, Snapchat is teaming up with old media firms to create original content Continue reading
In 2007 members of the Writers Guild of America (WGA) went on strike for 100 days, bringing much of the entertainment industry to a halt. The action left tens of thousands of workers idled and reportedly cost the Los Angeles economy $2 billion. The writers eventually reached a deal with Hollywood studios and ended a dire situation that neither side wanted to see happen again.
Ten years later, though, these two groups found themselves at yet another stalemate during Continue reading
For many attendees of today’s big music festivals, enjoying an interesting atmosphere is often just as important as watching what’s happening on stage. After all, these events don’t happen in a vacuum: festivals like Coachella are endlessly documented through Instagram and other social media platforms. From the fancy food trucks to famous people casually milling about the crowd, music festivals offer no shortage of material to liven up anyone’s feed.
Last weekend’s Fyre Festival promised to be the most Instagrammable Continue reading
For 82 years, the accounting firm PwC (formerly PricewaterhouseCooper) has tallied the votes and handed out the envelopes at the Academy Awards. Although it’s not the company’s most lucrative contract, the Oscars are nevertheless one of the crown jewels of PwC’s clientele. Not only does the awards show give the firm a marketing boost, but it also acts as evidence for PwC’s ability to handle situations in the spotlight smoothly.
But as anyone who watched Sunday night’s broadcast knows, that Continue reading