Crocs clogs debuted in 2002 and quickly became a hit with consumers who wanted colorful and leisurely sandals to wear around the house. But soon backlash began to build against this funky foam footwear, as Time magazine in 2010 named Crocs one of the worst inventions ever. Then the pandemic descended on the world and many people stuck in their homes suddenly realized the benefits of wearing inexpensive and comfortable clogs. As a result, Crocs expects sales to increase by Continue reading
Although fewer people could be traveling in the coming months due to the delta variant, this summer airlines got slammed with vaccinated vacationers who were ready to fly. Unfortunately for travelers, though, some understaffed carriers were not exactly prepared to handle their return. During the height of the pandemic, airlines offered buyouts or encouraged retirement to many behind the scenes staffers. This led to employee shortages at many carriers, with Delta Air Lines reporting that its call center staff was Continue reading
Over the course of the pandemic, problems with global supply chains have affected companies both large and small, leading some to reconsider their relationships with international manufacturers. Many other businesses are waiting for their products to arrive after weeks or even months of delays. For instance, the toy maker MGA Entertainment said its stock of Rainbow High dolls has been held up overseas due to a shortage of shipping containers. As a result, the company will likely not Continue reading
For years now, many consumers have made an effort to cut down on their use of plastic bags by relying on cotton totes instead. Along with being better for the environment than non-biodegradable, single-use plastic, cotton bags can also serve as walking billboards for any organization that places their logo upon them. As a result, these totes can be spotted in stores the world over, emblazoned with branding from supermarkets, magazines, charities, and radio stations.
But while cotton bags Continue reading
The economic disruptions of the past year and a half caused small businesses to lose an average of 11 percent of their revenues. This was not the case for the globe’s big corporations, though. According to a McKinsey study of 5,500 “big, highly productive” U.S. and European companies, all surveyed firms reported that they experienced no declines in sales during the pandemic.
Although large companies had already been overtaking their smaller rivals before 2020, economists say that the pandemic widened Continue reading
In the coming months, regular drinkers of the sugar-free soda brand Coke Zero might notice a slight change in the taste of their favorite beverage. According to company officials, the formula for Coke Zero will be altered in order to “deliver an even more iconic Coke taste.” While this might seem like a relatively harmless change, any alteration to a Coca-Cola product draws plenty of public scrutiny after the company’s disastrous launch of “New Coke” in the 1980s.
Back then, Continue reading
The uncertainty and strain of the coronavirus pandemic caused a significant uptick in stress among millions of people across the country. According to a survey conducted by the CDC, nearly one-third of Americans said that they had recently experienced symptoms of depression or anxiety. In 2019, that number sat at just 11 percent.
As a result, companies are making sure to emphasize stress-relief and wellness in their marketing campaigns and as features of new products. For instance, Lincoln is Continue reading
Last year, companies across all industries scrambled to figure out how to continue doing business during the coronavirus pandemic. As time went on, subscription services proved to be dependable profit sources given that they required customers to provide regular payments every month. Subscriptions to streaming platforms like Netflix and Disney Plus skyrocketed in 2020 while many restaurants also found success with membership models.
For instance, in early 2021 six eateries in the Washington, D.C., area joined forces to create Continue reading
In 2017, the startup Moviepass offered film buffs a deal that seemed too good to be true. For $9.95 per month, subscribers could see up to one movie per day at all major theaters located throughout the country. Moviepass hoped to offset the costs of purchasing so many tickets by brokering bulk deals with theater chains and by monetizing users’ data. None of these plans ever came to fruition, however, which left the company with more than three million subscribers Continue reading