When lockdowns started to be put in place in March and April, parents across the country took to social media to find out which products would keep their kids entertained at home for extended periods of time. The overwhelming favorite among Facebook groups and blogs soon became the Nugget couch, a microsuede fabric couch that is specifically designed for kids to go crazy on. Although it certainly can be used as regular furniture, the Nugget is mainly designed for fort-building, Continue reading
Over the last few years, fast food chains like McDonald’s and Taco Bell have invested heavily in breakfast menu items in order to drive up morning sales. This strategy worked for a while as breakfast sales continually increased from previous years and chains poured millions of dollars into marketing the so-called “most important meal of the day.” But like so many other previously successful ventures, the coronavirus pandemic has taken a major toll on the breakfast business.
Morning drive-thru traffic Continue reading
Despite being one of the largest restaurant chains in the world, McDonald’s experienced a drastic drop in sales at the beginning of the pandemic just like many other businesses. Once the chain recovered from the shock of closing tens of thousands of dining rooms, though, it refocused on streamlining its drive-thru business and menu. McDonald’s also struck a marketing partnership with the rapper Travis Scott for a branded meal that became a bestseller for the month that it was available Continue reading
As brick-and-mortar retailers struggle to make ends meet during the pandemic, e-commerce outlets like Amazon are thriving as consumers purchase more products from home than ever before. Experts expect that this trend will continue into the holiday shopping season, which can drive as much as 30 percent of retailers’ overall sales. So while companies would normally be hiring extra cashiers to prepare for Christmas, this year they’re bringing in warehouse workers to handle the high volume of online orders. Continue reading
October is usually the month that Halloween store owners look forward to all year round. Adult customers often spend well over $100 on costumes and accessories as they prepare for parties or haunted pub crawls. But with many of these social events now canceled due to the pandemic, Halloween stores are struggling to make up this essential source of revenue. At Lorenzo Caltagirone’s Virginia costume shop, for instance, sales are down 80 percent. “I’ve never been this worried before,” said Continue reading
According to the National Restaurant Association, during the pandemic more than 100,000 restaurants have closed either indefinitely or permanently and millions of jobs have been lost. Experts expect that the nation’s eateries will lose more than $240 million this year and warn that the worst could be yet to come. Along with takeout and curbside business, many restaurants have relied on outdoor dining to drive sales as many customers remain wary about eating inside. With winter on the horizon, however, Continue reading
With audiences largely reluctant to return to the movies, it’s not just theater chains that are struggling to adapt to life during the pandemic. Farmers who supply theaters with popcorn have seen orders for their product almost disappear as retail suppliers have seen sales surge. While Orville Redenbacher, Jolly Time, and Pop Secret have benefited from consumers staying home, the Preferred Popcorn company in Nebraska has millions of tons of unsold kernels on hand.
Preferred Popcorn primarily supplies snack distributors Continue reading
On August 27th, Warner Bros. began gradually releasing the movie Tenet in theaters that had been closed for months due to the pandemic. After more than two weeks on American screens, though, the $200 million film has only earned $29.5 million domestically. As a result, Hollywood studios may hold back on releasing major titles until audiences are ready to return. “You can’t do it. The economics won’t allow you to do it,” said one studio executive. “We can’t give [theaters] Continue reading