Last week, a crowd of Los Angeles fashion influencers and curious shoppers attended the opening of what they thought would be a new luxury shoe retailer. Surrounded by stilettos on pedestals and golden sneakers, the onlookers marveled at the work of an Italian designer named Bruno Palessi. “I would pay $400, $500. People are going to be like, ‘Where did you get those? Those are amazing,’” said a woman as she tried on a pair of leopard print tennis shoes. Continue reading
With more than 2 billion monthly active users, Facebook appears to be succeeding in its mission to “bring the world closer together.” But as anyone who has spent time casually scrolling through their news feed knows, not everything posted on the social network is positive and unifying. Along with heated political arguments and unflattering pictures of friends, users can also post violent or offensive content that is far too extreme to be allowed on the site. Fortunately, users can report Continue reading
When someone is looking to buy a new piece of furniture, it can be a struggle to find the right item to fit their personal taste as well as their floor plan. After all, just because something looks good in the showroom doesn’t necessarily mean it will fit in their living room. That’s why a number of home goods companies are integrating augmented reality into their online stores. Using a smartphone camera, the technology allows customers to visualize how a Continue reading
With the summer winding down, people across the country are returning from vacation and settling back into their normal routines. And while many Americans would certainly rather be back on the beach than at work or school, many of the world’s most popular tourist destinations seem happy to see their visitors go. According to the United Nations’ World Tourism Organization, international trips increased by 6 percent in the first half of 2018. Although this amount of growth would usually be Continue reading
Although founded in the 1950s as the International House of Pancakes, for more than 40 years consumers have known the breakfast chain better as IHOP. For most companies, gaining this kind of brand recognition with a simple acronym would be a dream come true. Last week, however, IHOP announced that its “P” was changing into a “b,” lowercase and all. And yesterday the chain revealed the meaning behind the switch: it turns out the “b” stands for “burgers.”
The announcement Continue reading
Late last year, Snapchat unveiled a number of changes to the design of its immensely popular photo and video sharing platform. The idea behind the switch was to separate content produced by a user’s friends from content made by media companies and celebrities. In practice, however, this amounted to Snapchat splitting their users’ feeds in two.
The social media reaction to the redesign started out negative and only got worse as time passed. Along with the more than 1.25 million Continue reading
American millennials’ tastes have turned many markets on their heads. From choice of food to the ways companies structure leadership, this large generation makes its preferences known. One trend companies are considering is how millennials tend to prefer amazing experiences rather than accumulating “things.” How can companies adapt traditional products and services to appeal to millennials?
As we know, people of all generations share experiences from travel, life events, and plain everyday life on social media. However, to earn Continue reading