Chapter 15: Distribution - McGraw-Hill Introduction to Business

BroadwayHD Aims to Become Netflix for Theater

June 11, 2019

On Sunday night CBS aired the 73rd Annual Tony Awards, one of the most important evenings in American theater. But while this prestigious ceremony has been compared to Broadway’s version of the Oscars, the Tonys don’t attract nearly as large of an audience as Hollywood’s big night. For instance, 30 million people watched the Academy Awards in February compared to just 6 million viewers for Sunday’s show. Although Broadway continues to enjoy strong box office sales, many theaters have had Continue reading →

Entrepreneurship, Product Distribution, Broadway, Theater, Product Development, Entertainment, Netflix, Streaming

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Celebrity Chefs Struggle to Keep Restaurants Open

June 6, 2019

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For more than a decade, the British chef Jamie Oliver has been world famous for his global empire of restaurants and campaigns against junk food. But while he remains committed to using his platform to promote healthy eating, his name doesn’t appear to hold the same branding power as it once did. A few weeks ago, the celebrity chef announced that 22 of his 25 U.K. eateries would close after the Jamie Oliver Restaurant Group filed for bankruptcy protection. Although Continue reading →

Product Development, Branding, Promotions, Marketing, Food & Drink, Entrepreneurship, Celebrity chefs

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] How Subscription Services Became So Common

May 30, 2019

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From music and movies to everyday items like clothes and toilet paper, today’s consumers can order all sorts of products through monthly subscription services. But as more companies adopt this sales strategy, it’s possible that consumers could get tired of subscriptions once all the monthly fees start stacking up. This video looks at why these services have become so widespread and offers advice for consumers who feel they’ve taken on too many subscriptions.

Questions:

Why are more companies starting to Continue reading →

Pricing, Innovation, Product Distribution, Subscriptions, Marketing

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

Kroger Adapts to New Supermarket Distribution Dynamics

May 21, 2019

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In recent years retailers both large and small have struggled to compete against the low prices and convenience offered by e-commerce outlets. But even as Amazon disrupted all sorts of stores over the last decade, supermarkets such as Kroger managed to survive and thrive. Along with the troubles of delivering fresh produce, online retailers couldn’t convince customers to buy their food sight-unseen.

That is until startups like Instacart made grocery delivery more accessible to the average consumer. Although online purchases Continue reading →

Retail, Innovation, Product Distribution, Supermarkets, Management, Food & Drink, Operations Management, Kroger

Chapter 1: Taking Risks and Making Profits, Chapter 7: Management & Leadership, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Beyond Meat’s Successful IPO Causes Competitors to Take Notice

May 16, 2019

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Although share prices of Uber have not dropped significantly since its terrible first two days, the ride-hailing company is still a long way off of its initial $120 billion valuation. Its competitor Lyft has had a similarly unimpressive IPO, disappointing many investors who hoped both companies would debut strongly on the market. But while these firms are performing well below Wall Street’s expectations, one new tech stock is dazzling shareholders and making competitors pay attention.

Since hitting the market Continue reading →

Entrepreneurship, Wall Street, Synthetic Meat, IPO, Beyond Meat, Stock Market, Product Development, Innovation, Sustainability

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 15: Distribution, Chapter 19: Securities Markets, Bonus Chapter B: Technology and New Media

[VIDEO] Why Amazon Is Gobbling Up Failed Malls

May 9, 2019

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Although some brick and mortar retailers are managing to thrive in the age of e-commerce, many others haven’t been able to compete against rivals like Amazon. This includes a good portion of America’s once mighty malls that now either struggle to keep tenants or have shuttered completely. In an ironic twist, however, abandoned malls are currently being purchased by Amazon and other companies to serve as product distribution centers. This video details why the location and size of Continue reading →

Transportation, Amazon, Product Distribution, E-commerce, Malls, Operations Management, Facility Location

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

Daimler Pulls Smart Cars from North American Markets

May 7, 2019

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If you’ve never seen a tiny Smart car puttering around the streets of your town, then you’re certainly not alone. The American public have taken little interest in these subcompact, battery-powered two seaters, with the German automaker selling less than 1,200 of its Fourtwo model in 2018. That’s why Smart’s parent company Daimler recently announced it would stop selling the car in the U.S. and Canada after this model year.

“Micro-cars” like these “make sense when you have small roads Continue reading →

Product Development, Europe, Marketing, Innovation, Global, Transportation, Sustainability, Product Distribution, Electric cars

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Independent Bookstores Thrive in the Age of Amazon

May 3, 2019

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Starting in the late 1990s, Atlanta business owner Frank Reiss struggled to keep his small bookstore in operation. Along with the growing dominance of Amazon, he also lost much of his lucrative rare book business to the online auction house eBay. Reiss considered closing his beloved A Capella Books in the early 2000s until his father suggested that hosting events with authors could turn things around for the better. The plan worked: A Cappella sold more than 500 books Continue reading →

Amazon, Marketing, Product Distribution, Entrepreneurship, E-commerce, Bookstores, Promotions, Retail

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Fans Flock to Movie Theaters for Avengers: Endgame

April 30, 2019

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This weekend Marvel released Avengers: Endgame, the final installment of the original “Cinematic Universe” that the company built across 22 films over the last decade. Perhaps the most anticipated movie of the year, millions of people all over the world flocked to theaters to watch the conclusion to this massive franchise. In fact, this weekend Avengers: Endgame rocketed to the No. 1 box office spot in 54 countries as it earned $1.2 billion worldwide. The movie brought in $350 Continue reading →

AMC Theaters, Global, Entertainment, Product Distribution, Movies

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 15: Distribution

Critical Errors Cause Samsung to Delay Launch of Galaxy Fold

April 25, 2019

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Last week, Samsung sent review copies of its new Galaxy Fold smartphone to the nation’s top tech publications in anticipation of its official release. Unlike standard smartphones, the Galaxy Fold can expand to a 7.3 inch display thanks to a hinge connected to a small exterior touchscreen. But according to critics, this unique folding feature led to all sorts of technical problems.

Some reviewers peeled off a “protective layer” placed over the Galaxy Fold’s screen that they mistook for a Continue reading →

Reputation, Marketing, Samsung, Product Development, Smartphones, Mobile

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media