Videos - McGraw-Hill Introduction to Business

[VIDEO] How Do the Olympics Make Money?

February 11, 2022

With the 2022 Winter Olympics in full swing, this video looks at how the International Olympic Committee (IOC) earns billions of dollars through brand partnerships. Along with providing benefits for both major companies and the IOC, these big-time deals have also led to some challenges during this current edition of the games.

Questions:

Do you think it is worth it for companies to spend billions of dollars on brand partnerships at the Olympics? Why or why not?
Why are Continue reading →

Marketing, Global, Ethics, Sports, Branding, Promotions, Entertainment, China, Advertising, Olympics

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] The Rise and Fall of BlackBerry

January 25, 2022

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While iPhones and various Android smartphones dominate the current mobile market, in the early days of these devices no brand was bigger than BlackBerry. This video looks at the history of this once ubiquitous gadget that captured early market share but failed to keep pace with its high tech competitors.

Questions:

What features made BlackBerry so appealing to businesspeople when it first hit the market?
How did BlackBerry’s resistance to change lead to the downfall of its mobile business?

Marketing, Global, Product Development, Smartphones, Product Distribution, Mobile, Blackberry, iPhone

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] How America’s Oldest Drum Factory Stayed In Business For Over 160 Years

December 7, 2021

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This video takes an extensive look at Noble & Cooley, an American drum company founded in 1854 that has been going strong for more than 160 years. What began as a toy drum seller evolved over the years into an artisanal manufacturer of high-quality instruments that are sought after by professional musicians around the world. Business Insider examines this progression as well as Noble & Cooley’s commitment to quality that has set it apart from the competition for decades. Continue reading →

Operations Management, Entrepreneurship, Manufacturing, Product Development, Entertainment, Music, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] The History Of Macy’s Thanksgiving Day Parade

November 23, 2021

NickelsMcHughMcHugh

The 2020 edition of the Macy’s Thanksgiving Day Parade was unlike any in the event’s 97-year history: limited to just one block, no marching bands, and no crowds of cheering spectators. This Thursday, though, the big balloons and bands will largely be back as Macy’s continues one of the longest running promotional efforts in business. The brief video below from 2019 looks at the history of the parade and the various ways it has both evolved and stayed the same Continue reading →

Marketing, Promotions, Retail, Advertising, Macy's, Thanksgiving, Holidays

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Videos

[VIDEO] How the ‘Great Resignation’ Is Reshaping the American Workforce

November 16, 2021

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The pandemic completely upended the concept of work in the U.S., resulting first in mass layoffs as companies closed down followed by mass resignations when businesses returned. This video looks at how the first problem may have led to the “Great Resignation” as workers continue to leave their jobs and companies struggle to attract talent.

Questions:

Why have employment rates in travel and hospitality struggled to return to pre-pandemic levels?
What are some of the causes of the Great Resignation? Continue reading →

Motivation, Global, Human Resources, Labor Relations, Compensation, Hiring, Travel, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 10: Motivation, Chapter 11: Human Resource Management, Videos

[VIDEO] Why the U.S. Is Always Hitting a “Debt Ceiling”

November 2, 2021

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As debates in Washington about raising the debt ceiling once again make the news, this video provides a comprehensive and straightforward explanation of the U.S. national debt. Along with examining the sale of government bonds, the video also considers whether or not the country should retain the debt limit.

Questions:

How does the sale of bonds benefit both investors and the government?
Do you think the U.S. should continue to maintain a debt limit? Why or why not?

Economics, Securities Markets, Global, Ethics, Regulation, Debt ceiling, Federal Reserve, Bonds, National debt

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 19: Securities Markets, Chapter 20: Money and Financial Institutions, Bonus Chapter A: Business Law, Videos

[VIDEO] How Retail Cheese Prices Weather Market Volatility

October 15, 2021

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With supply chains snarled across the globe, food prices are on the rise as businesses contend with interminable shipping delays. Unlike many other items at the supermarket, though, cheese prices have remained relatively stable thanks to a number of factors discussed in the video below.

Questions:

Why does cheese maintain a relatively stable price compared to other staple foods like ground beef and apples?
What is “price smoothing” and how does it keep prices stable at supermarkets for consumers?

Entrepreneurship, Product Distribution, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] Why China’s Evergrande Has Global Markets on Edge

October 8, 2021

NickelsMcHughMcHugh

For weeks, stock markets across the globe have become increasingly volatile as investors await the fate of Evergrande, an enormous Chinese real estate company with more than $300 billion in debt. Analysts predict that the property developer will not be able to pay back what it owes, which would likely have damaging ripple effects across the global economy. The video below looks at Evergrande’s current debt debacle and the possible ways that this situation could be resolved.

Questions:

Why are Continue reading →

Economics, Global, Ethics, Real Estate, China, Corporate bailouts, Stock markets, Debt crisis, Credit crunch

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 5: Forms of Business Ownership, Chapter 18: Financial Management, Chapter 19: Securities Markets, Videos

[VIDEO] How a New Generation of Card Enthusiasts Are Transforming a Market

September 24, 2021

NickelsMcHughMcHugh

Over the course of the pandemic, sports card trading has transformed from a niche hobby to a booming market as people started turning old collections into big money. This video looks at how appraisal companies and online trading platforms have changed collecting forever while attracting the interest of Wall Street investors in the process.

Questions:

How did sports card collecting transform from a fading hobby into a lucrative and vibrant market?
Do you think the market for cards will Continue reading →

Marketing, Ethics, Entrepreneurship, Sports, Entertainment, Product Distribution, Supply & Demand, Stock Market, Securities

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 19: Securities Markets, Videos

[VIDEO] What One Winemaker’s Pricing Decisions Tell Us About Inflation

September 10, 2021

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Although demand for wine from California’s Napa Valley has never been higher, supply is low across the region after years of drought, wildfires, and then the pandemic disrupted production. This video looks at the inflationary pressures currently weighing on winemakers as they consider whether or not to raise prices on the latest vintages.

Questions:

What inflationary factors are driving winemakers to raise prices on their products?
What are the potential advantages and disadvantages for businesses when they raise prices?

Economics, Marketing, Entrepreneurship, Manufacturing, Labor Relations, Pricing, Product Distribution, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 12: Labor Management and Unions, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos