January 24, 2020

Last year, the Kenyan long-distance runner Eliud Kipchoge completed a marathon in under two hours, a feat that was once thought to be impossible. But along with his considerable athletic skills, Kipchoge also had help from a revolutionary new product: Nike’s Vaporfly running shoes. This video takes a look at the sudden dominance of the Vaporfly and how regulators could possibly ban the shoe if it proves to give runners too much of an advantage.

Questions:

  1. Do you think Nike Continue reading
Continue reading...

January 17, 2020

2019 was the year that the so-called “streaming wars” got serious. Disney+ and Apple TV+ launched in an effort to compete against Netflix while established broadcasters like NBC and HBO announced that their streaming services would go live in mid-2020. As the streaming marketplace grew increasingly crowded, industry insiders worried that media companies were offering too much content to consumers. According to research by the cable network FX, these fears could prove to be true: last year a total of Continue reading

Continue reading...

January 16, 2020

Earlier this week, we took a look at how the nation’s two largest milk processors filed for bankruptcy due to declining demand and volatile pricing. But fluid milk isn’t the only sector of the dairy market that’s currently struggling. In 2019 U.S. yogurt sales dropped by more than three percent, continuing a downward slide that’s been happening since 2014. The introduction of Greek yogurt gave many hope that this protein-packed snack would save the industry. Unfortunately, though, Greek yogurt’s popularity Continue reading

Continue reading...

December 12, 2019

Although only 6 percent of the U.S. identifies as vegan, animal-free foods like meatless burgers and veggie-based snacks have exploded in popularity recently. This video looks at why the animal alternative market could grow into a $140 billion industry as consumers include more vegan foods in their diets. 

Questions:

  1. Why are more American consumers starting to supplement their regular diets with vegan foods?
  2. What are the advantages and disadvantages of synthetic meat like the Impossible Burger?
Continue reading...

December 10, 2019

According to the Census of Agriculture, from 2002 to 2017 Christmas tree production fell by 30 percent as artificial trees grew in popularity. American growers now harvest fewer than 15 million trees annually, down from 21 million in the early 2000s. Meanwhile, sales of artificial trees have steadily risen thanks to their affordability and convenience. Not only are plastic Christmas trees clean and reusable, but they’re also considerably safer than real trees that can quickly catch fire with a single Continue reading

Continue reading...

December 5, 2019

Although gum companies like Wrigley have been in business for more than a century, today’s consumers aren’t nearly as interested in chewing gum as past generations. From 2010 to 2018, gum sales dropped by 23 percent in the U.S. and 4 percent globally. “Chewing gum is becoming less socially acceptable,” said Mondelez Foods CEO Dirk Van de Put. As the maker of brands like Trident and Dentyne, Mondelez and its competitor Wrigley are trying to convince consumers that gum can Continue reading

Continue reading...

November 22, 2019

Yesterday, we looked at how video game companies earn billions of dollars annually by selling virtual products to an ever-growing market. Inspired by the success of this unusual industry, some clothing companies have started selling digital outfits that don’t exist in the real world. For instance, the fashion label The Fabricant recently sold a virtual dress for $9,500 to the wife of a San Francisco tech executive. Although she cannot actually put on her expensive new outfit, she can Photoshop Continue reading

Continue reading...

November 21, 2019

Analysts estimate that last year consumers spent more than $50 billion on virtual items in video games like Counter-Strike and World of Warcraft. This lengthy but highly informative video explains why the market for virtual items has grown bigger than global box office returns for the movie industry. 

Questions:

  1. How are in-game economies similar to real-world economic systems?
  2. What are the advantages and disadvantages of online marketplaces that sell virtual goods?
Continue reading...

November 19, 2019

Thanks to the popularity of streaming services like Spotify and Apple Music, some lucky musicians can go viral and attract large fan bases very quickly. In the past, artists often had to tour across the country for years playing small clubs before they got noticed by major record labels. That’s not the case these days, though. For instance, the teenage singer-songwriter Billie Eilish released her debut album less than a year ago and has already sold out a stretch of Continue reading

Continue reading...

November 15, 2019

This week, Google announced that it’s launching a banking service next year that will offer “smart checking” accounts to mobile-focused customers. Known as Cache, the program is the result of a collaboration between the search giant and two banks: Citigroup and Stanford Credit Union. Although details of the partnership remain limited at this time, Google eventually wants Cache to become an extension of its Google Pay app. The company also claims that customers will “benefit from useful insights and budgeting Continue reading

Continue reading...