Since its founding in 2012, the women’s apparel seller LuLaRoe has grown into a powerful brand despite never stocking its clothes in stores. Instead, the company directly sells items to a team of independent consultants who find customers on their own. These representatives can eventually receive bonuses if they find new consultants to recruit, thus expanding the number of LuLaRoe sellers as well as customers. If you ask executives at the company, this direct selling strategy fits the mold Continue reading
