October 26, 2018

We’ve all been there before: you go to the store with a carefully prepared shopping list only to walk out with tons of stuff you had no previous intention to buy. These types of impulse purchases are such a vital source of revenue that some retailers design their store layouts to encourage as much emotion-driven buying as possible. This video looks at how IKEA depends on winding pathways and strategic lighting to do just that.

Questions:

  1. How does IKEA’s store Continue reading
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October 25, 2018

In today’s retail environment, the most successful companies aim to be one-stop shops where customers can purchase everything they need in a single trip. And while modern shoppers might associate this strategy with firms like Walmart and Amazon, experts agree that Sears was the first business to perfect the all-in-one retail plan. Starting out in the late 1800s as a mail-order catalog, the company eventually built thousands of department stores across the country. Consumers at the time had never before Continue reading

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October 23, 2018

Earlier this year, Toys ‘R’ Us announced that it would be closing most of its U.S. stores after filing for bankruptcy in 2017. And while this was certainly bad news for anyone who loved the store “where a kid can be a kid,” it was especially unpleasant for toy manufacturers like Hasbro and Mattel. These companies depended on large holiday orders from Toys ‘R’ Us to fund operations throughout the entire year. Without a big retailer to sell to, though, Continue reading

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October 19, 2018

Although Americans can buy a Coke just about anywhere, no other place seems to make the soft drink better than McDonald’s. And that’s not an accident: the company has had a special connection with Coca-Cola since the burger chain’s founding in 1955. Back then, McDonald’s boss Ray Kroc struck a handshake deal with a local Coke supplier, establishing a close business relationship that continues to this day. “Those two companies helped each other grow and expand around the globe,” said Continue reading

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October 18, 2018

Every day, thousands of huge cargo ships criss-cross oceans delivering products to markets all over the globe. But that’s not the only thing these vessels bring to port: they also emit sulfuric gases and fine particles that settle over cities as smog. In order to combat all this toxicity, a couple of years ago the United Nations passed a resolution to reduce the amount of sulfur content in maritime fuels. According to the guidelines, by 2020 shippers must switch to Continue reading

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October 16, 2018

The Japanese clothing retailer Uniqlo has steadily grown into an international brand known for its inexpensive but stylish designs. As you might expect, maintaining this image requires the company to strike a delicate balance between creating interesting products and keeping costs low. That’s why Uniqlo recently announced that robots have replaced 90 percent of the staff at one of its warehouses.

Along with drastically cutting costs, the company’s newly automated warehouse will also be able to operate 24 hours a Continue reading

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October 12, 2018

Last week representatives from the U.S., Mexico, and Canada reached an agreement to update NAFTA, the international trade deal that went into effect in 1994. Now known as the USMCA, this video looks at how the new deal could affect various industries throughout North America. Click here to watch it.

 

 

Questions:

  1. Which industries will be most affected by the USMCA?
  2. What is the purpose of international trade deals like NAFTA or the USMCA?

 

Photo by Nicoguaro.

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October 11, 2018

In recent years airlines have grown increasingly stingy with the perks they grant to economy class customers. While passengers not so long ago could check up to two bags, most airlines now charge fliers for placing even one suitcase in the plane’s cargo hold. Many people also can’t make changes to their travel itineraries without incurring fees as high as $500. As a result, many casual travelers have started turning to alternative air carriers like Spirit or WOW. Although these Continue reading

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October 9, 2018

During the summer, we looked at IHOP’s temporary name change to “IHOb” and the social media sensation that followed their announcement. As it turns out, the pancake chain wasn’t the only company experimenting with their branding around that time. In August, Dunkin’ Donuts dropped the second word out of their name at a number of locations in the Boston area. While some customers went online to vent their frustration about the change, many others apparently didn’t mind that the word Continue reading

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October 5, 2018

Finding and keeping qualified employees is a constant struggle for companies across the nation. That’s why some businesses require staffers to sign non-compete clauses, which basically prevent them from jumping ship to a competitor. In the fast food industry, though, there’s another type of employment restriction that has long kept workers tied to a single location within a franchise. Called “no poach” policies, these strict guidelines prohibit staffers from switching jobs within a national chain.

For instance, say that a Continue reading

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