Bonus Chapter B: Technology and New Media - McGraw-Hill Introduction to Business

Food Delivery Apps Often Make More Problems Than Profits

May 19, 2020

Before the coronavirus pandemic, takeout and delivery orders made up just a small portion of total sales for most restaurants. With countless customers now homebound, though, to-go business has never been more important for eateries across the country. Many restaurants use apps like Grubhub, Seamless, or DoorDash to handle delivery orders, but these services come with quite a few problems for all their convenience. Besides signing up companies that don’t offer delivery, food startups have also deceived restaurants and Continue reading →

Airbnb Hosts Lose Big Time after Coronavirus Cancellations

May 14, 2020

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When Airbnb launched in 2008, it encouraged homeowners with extra rooms or add-on structures to rent these spaces out to travelers looking for more authentic experiences than hotels could offer. As the years went by and the startup’s popularity skyrocketed, however, some Airbnb hosts developed real estate portfolios stocked with short-term rental properties. While the growing abundance of Airbnbs often increased rent for people living in cities with thriving tourist industries, many hosts simply watched as the money rolled in Continue reading →

Health, Travel, Product Distribution, Marketing, Hotels, Ethics, Sharing Economy, Airbnb, Coronavirus

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Trolls World Tour’s On-Demand Success Could Change the Movie Industry

May 7, 2020

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In early March, the movie studio Universal had already spent millions of dollars marketing its upcoming title Trolls World Tour in anticipation of its April 10th release. When the coronavirus pandemic shut down theaters across the nation, though, Universal made the bold decision to release the movie through on-demand platforms like Apple TV and Amazon. The gamble paid off handsomely for the movie studio: after three weeks on the market for $20 per rental, Trolls World Tour brought in more Continue reading →

Retail Sales Plummet with Worst Monthly Loss on Record

April 16, 2020

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With thousands of stores closed around the country, U.S. retailers saw sales plunge by 8.7 percent in March. That represents the worst monthly decline on record as millions of consumers stopped visiting restaurants, bars, and shopping malls due to stay-at-home orders for coronavirus containment. While sales of cars, furniture, and electronics all experienced double digit drops, spending at clothing stores plummeted by more than 50 percent. Manufacturing capacity and oil production also fell to their lowest rates since the end Continue reading →

Farmers Dump Milk and Eggs as Restaurant Demand Falls

April 10, 2020

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Over the last few weeks, shoppers at supermarkets across the country have stocked up on versatile staples like milk, bread, and eggs that are well-suited for hunkering at home. But as many meat and dairy producers ramp up production to satisfy this increasing demand, food companies that serve clients like restaurants and schools are drastically scaling back. With many eating establishments now closed or take-out only due to coronavirus containment, food suppliers have seen demand for their services plummet. As Continue reading →

Economics, Regulation, Operations Management, Packaging, Ethics, Health, Product Distribution, Supply & Demand, Coronavirus, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Startups Hit Hard By Coronavirus Shutdowns

April 3, 2020

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Earlier this year, we looked at how the fitness startup ClassPass grew into a $1 billion company thanks to an innovative business model that allows members to easily find exercise classes in their area. Flash forward just a few months later, however, and ClassPass finds itself in a completely different position due to widespread shutdowns caused by coronavirus containment. As gyms and fitness centers closed across the world in March, ClassPass watched as 95 percent of its revenue disappeared within Continue reading →

Streaming Platforms See Boost in Viewership But Not Ad Revenue

March 31, 2020

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With movie theaters closed across the country due to coronavirus containment, millions of Americans are streaming video in order to stay entertained. According to analysts, the time spent watching streaming video has steadily increased every week since stay-at-home orders went in place earlier in the month. During a seven-day period in mid-March, viewing sessions on Vizio’s smart TV platform rose by a whopping 40 percent over the previous week. “We’re not just seeing more time spent with streaming and TV, Continue reading →

Promotions, Marketing, Entertainment, Operations Management, Streaming, Television, Advertising, Health, Coronavirus

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Movie Studios Offer New Titles On-Demand for Homebound Viewers

March 27, 2020

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With movie theaters across the world closed due to coronavirus containment, experts predict that the global film industry could lose as much as $15 billion this year. China shuttered more than 60,000 theaters in January right before the annual Lunar New Year holidays, a boom period that usually brings in $2 billion in box office sales. Meanwhile in the U.S., AMC Theatres recently announced that it has furloughed its CEO and corporate staff after the company closed more than 1,000 Continue reading →

Amazon Changes Shipping Priorities for Vital Supplies

March 19, 2020

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With millions of people across the country staying home and practicing social distancing, it’s no surprise that many are doing their shopping online through Amazon. As a result, the e-commerce giant has seen demand for household items and medical supplies increase dramatically over the last couple of weeks. In order to ensure that no essential products go out of stock, this week Amazon announced that its U.S. and European warehouses will now only hold “vital supplies.” This includes baby products, Continue reading →

Supply & Demand, Coronavirus, Operations Management, Supply chains, Global, Health, Human Resources, Hiring, Amazon, Crisis management, E-commerce

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Bonus Chapter B: Technology and New Media

Disney CEO Bob Iger Abruptly Steps Down

February 27, 2020

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On Tuesday, Disney CEO Bob Iger surprised the business world by announcing that he would immediately step down from the top job. After 15 years in charge of the entertainment giant, Iger passed the reins to a company veteran named Bob Chapek who had been overseeing Disney’s theme parks division. Although the news caught many observers off-guard, Iger insists that this plan has been in the works for some time. “It’s only abrupt in other people’s eyes because we haven’t Continue reading →

Product Distribution, Management, CEO, Mergers & Acquisitions, Streaming Video, Product Development, Entertainment, Disney

Chapter 1: Taking Risks and Making Profits, Chapter 5: Forms of Business Ownership, Chapter 7: Management & Leadership, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media