Bonus Chapter B: Technology and New Media - McGraw-Hill Introduction to Business

Uber and Lyft Nearly Shut Down Service in California Last Week

August 24, 2020

In 2018, California’s Supreme Court ruled against a delivery company that classified its employees as independent contractors. This landmark decision was followed two years later by official legislation that required businesses throughout the state to turn contracted staff into full-time workers or else face legal action. The most prominent targets of this new law were Uber and Lyft, the rideshare giants that employ tens of thousands of people as independent contractors.

According to consumer advocates, drivers for Uber and Continue reading →

Ethics, Startups, Human Resources, Uber, Labor Relations, Lyft, Legal, Organizational Structure

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 8: Organizational Culture and Structure, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

[VIDEO] The Robot Revolution Has Arrived

August 20, 2020

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As companies across all industries look for ways to reduce contact between employees during the pandemic, many are turning to automated labor as a way both to stay safe and trim costs. This video looks at how advanced robotic technology could change workplaces in the long term while also examining the potential limitations of automation.

Questions:

Why are many companies investing in automated labor during the pandemic?
What are the advantages and disadvantages of automation?

Labor Relations, Coronavirus, Organizational Culture, Operations Management, Ethics, Health, Human Resources, Automation, Manufacturing

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 8: Organizational Culture and Structure, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Bonus Chapter B: Technology and New Media, Videos

AMC Theatres Plans for August 20th Reopening with 15 Cent Admission

August 17, 2020

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With hundreds of American movie theaters closed since March, the film exhibition industry has made several attempts to return to business only to reverse course soon after. AMC Theatres, for instance, announced plans to reopen on July 15th but scrapped that idea as coronavirus cases spiked across the U.S. Despite these setbacks, though, the nation’s largest theater chain has now set August 20th as its return date. What’s more, AMC plans to charge just 15 cents per admission on the Continue reading →

Managers Start Scheduling Meetings in Video Game Worlds

August 11, 2020

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For many Americans who have been working from home for six months, each day can seem like the same procession of Zoom meetings and email exchanges. As a result, some professionals have had trouble scheduling meetings with new clients who don’t want to add another video chat to their already packed calendars. For example, a Brooklyn-based ad executive named Lewis Smithingham tried for weeks to set up a meeting with an investment analyst only to receive a string of postponements Continue reading →

Entertainment, Video Games, Telecommuting, Management, Coronavirus, Entrepreneurship, Networking, Organizational Culture

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 7: Management & Leadership, Chapter 8: Organizational Culture and Structure, Chapter 11: Human Resource Management, Bonus Chapter B: Technology and New Media

[VIDEO] How Coronavirus Is Ushering in a New Era of Concerts

July 23, 2020

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Since thousands of concert venues around the world remain closed due to coronavirus, many artists have taken to social media to stream live performances. These innovative concerts draw in huge online audiences but are no replacement for the revenue generated by live shows. This video looks at how the music industry is hoping to earn cash from unorthodox venues, such as drive-in concerts and video game tie-ins.

Questions:

Do you think virtual events in video games like Fortnite could Continue reading →

Adidas Tweets Against Racism but Receives Criticism from Employees

June 9, 2020

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For weeks, thousands of people across the country have been protesting against police violence following the death of George Floyd in Minneapolis on May 25th. In response to these historic events, many companies have voiced their support for the fight against racism on social media. Adidas, for instance, released a statement on Twitter expressing how the sportswear brand was “deeply saddened by what we see happening to our black community in America.” The company even retweeted an advertisement made by Continue reading →

Labor Relations, Adidas, Appare, Marketing, Motivation, Global, Ethics, Human Resources, Social Media, Promotions

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] How Airbnb Fell From Successful Startup to Crisis Mode

May 27, 2020

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A couple of weeks ago, we looked at how Airbnb hosts are struggling after the travel industry came to a standstill due to widespread stay-at-home orders. This video explains in greater detail why the once successful startup was so vulnerable to an economic downturn and what that means for both Airbnb and its hosts in the long term.

Questions:

What factors made Airbnb so successful for nearly a decade?
Do you think Airbnb will be able to recover from this Continue reading →

Food Delivery Apps Often Make More Problems Than Profits

May 19, 2020

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Before the coronavirus pandemic, takeout and delivery orders made up just a small portion of total sales for most restaurants. With countless customers now homebound, though, to-go business has never been more important for eateries across the country. Many restaurants use apps like Grubhub, Seamless, or DoorDash to handle delivery orders, but these services come with quite a few problems for all their convenience. Besides signing up companies that don’t offer delivery, food startups have also deceived restaurants and Continue reading →

Airbnb Hosts Lose Big Time after Coronavirus Cancellations

May 14, 2020

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When Airbnb launched in 2008, it encouraged homeowners with extra rooms or add-on structures to rent these spaces out to travelers looking for more authentic experiences than hotels could offer. As the years went by and the startup’s popularity skyrocketed, however, some Airbnb hosts developed real estate portfolios stocked with short-term rental properties. While the growing abundance of Airbnbs often increased rent for people living in cities with thriving tourist industries, many hosts simply watched as the money rolled in Continue reading →

Marketing, Hotels, Ethics, Sharing Economy, Airbnb, Coronavirus, Health, Travel, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Trolls World Tour’s On-Demand Success Could Change the Movie Industry

May 7, 2020

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In early March, the movie studio Universal had already spent millions of dollars marketing its upcoming title Trolls World Tour in anticipation of its April 10th release. When the coronavirus pandemic shut down theaters across the nation, though, Universal made the bold decision to release the movie through on-demand platforms like Apple TV and Amazon. The gamble paid off handsomely for the movie studio: after three weeks on the market for $20 per rental, Trolls World Tour brought in more Continue reading →