April 21, 2023

For a few months every year, legions of Girl Scouts across America set out on entrepreneurial adventures to sell classic cookies like Thin Mints, Samoas, and Tagalongs. This video looks at the $800 million Girl Scout cookie operation, which aims to teach kids valuable business lessons and people skills that remain for a lifetime.

Questions:

  1. How do the Girl Scouts use scarcity to increase demand for cookies every year?
  2. How has e-commerce changed the Girl Scout cookie selling experience?
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April 18, 2023

The onset of the Covid-19 pandemic in 2020 changed the movie exhibition industry forever, as theaters around the country closed their doors and streaming services racked up millions of new subscribers. At the time, some experts predicted that platforms like Netflix and Disney+ would take over the attention of moviegoers entirely as theaters gradually faded into obscurity. In the years that followed, though, the enthusiasm surrounding streaming has started to taper off as these services continue to mount up debt Continue reading

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April 5, 2023

In the last few months, we’ve posted videos focusing on small businesses that produce mouthwatering foods by hand, from tasty chocolates to delicious hand-rolled bagels. Today’s video looks at another sort of commercial kitchen, however, a facility owned by Delta Airlines that pumps out more than 3,000 meals daily by relying on robotic machines. 

Questions:

  1. Why does Delta rely on automated cooking machines at its Atlanta facility?
  2. Do you think small businesses producing food by hand could benefit Continue reading
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February 24, 2023

This week, the esports talent agency GameSquare announced that it hired Tyler “Ninja” Blevins as its Chief Innovation Officer. A famous Fortnite streamer with more than 17 million followers on the platform Twitch, the company said Ninja will “curate disruptive strategies, pursue new business opportunities, and explore next-gen technologies to accelerate the [e-sports] industry’s growth within pop culture.” This will also give Ninja another source of revenue besides streaming, which he claims to earn $500,000 a month from while keeping Continue reading

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February 10, 2023

For the last few weeks, chatbots powered by artificial intelligence have made waves on social media as users talk with these automated conversation partners. The bot ChatGPT, for instance, can provide reasonable answers to questions posed by users regardless of their spelling or grammar. These responses are delivered in natural-sounding sentences that do not require scripting, a significant improvement on clunky chatbots of the past. As a result, many big companies are looking to get in on the ground floor Continue reading

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January 11, 2023

As the post-pandemic economic recovery slows down, many companies are looking to trim their bottom lines through restructuring and layoffs. Unlike in previous downturns, however, professional employees have largely been on the receiving end of these job cuts. The video below examines why white collar workers are more likely to receive a pink slip than their blue collar brethren.

Questions:

  1. Why are white collar workers facing a disproportionate amount of layoffs as the economy slows down?
  2. How can the strong Continue reading
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November 16, 2022

Few financial sectors are as volatile as cryptocurrency, with the price of bitcoin down by more than 60 percent since the start of the year. The coin’s recent drop can be directly attributed to the downfall of FTX, a crypto exchange once valued at more than $32 billion. Founded by Samuel Bankman-Fried, FTX attracted the interest of top venture capital firms who invested hundreds of millions in the seemingly promising project. The company purchased mainstream legitimacy with their immense capital, Continue reading

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November 9, 2022

Tesla owner Elon Musk has never been shy about seeking the spotlight, and for years he could always find an easy audience by talking to his Twitter following of more than 100 million people. Even that level of attention wasn’t enough for the world’s richest man, however, who purchased the social network outright at the end of October for a whopping $44 billion. That gargantuan price tag now ranks as history’s largest leveraged buyout of a tech firm, although it Continue reading

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November 4, 2022

2022 has been a tough year for Meta, the company formerly known as Facebook. In February we examined how the social media giant lost $230 billion in market value in a single day. Then in September, we looked at the company’s premier platform Instagram and how it angered many users by trying to emulate the short-video format of TikTok. Many of Meta’s woes stem from recent changes to Apple’s terms of service that prevent digital advertisers from collecting data Continue reading

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October 26, 2022

A few weeks ago, we looked at the sprawling global sneaker industry and how companies like Adidas earn billions annually thanks in large part to their unique brand partnerships. The German sneaker giant’s most profitable celebrity connection over the years has been with Kanye West (now known as Ye), with whom Adidas has collaborated on the Yeezy line of shoes and clothing for nearly a decade. This partnership has been hugely profitable: one data research firm estimates that Yeezy is Continue reading

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