Videos - McGraw-Hill Introduction to Business

[VIDEO] Brooklyn’s Last Seltzer Men

February 1, 2019

Many years ago, hundreds of delivery men used to criss-cross New York City transporting big bottles of seltzer water directly to customers. As soda and other pre-packaged drinks became popular, however, most of the city’s “seltzer men” began to disappear once demand for their product plummeted. But the old-school seltzer trade isn’t entirely dead in the Big Apple. The video below shows how Brooklyn Seltzer Boys carries on this legacy by combining traditional methods with a new marketing strategy.

Questions: Continue reading →

Economics, Marketing, Operations Management, Entrepreneurship, Packaging, Product Distribution, Delivery

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] Why “Buy One, Get One Free” Isn’t a Great Deal

January 18, 2019

NickelsMcHughMcHugh

For many shoppers, a “buy one, get one free” deal is often too good to pass up. As this video shows, though, “BOGO” promotions aren’t as special as many consumers perceive them to be.

Questions:

How do “buy one, get one free” deals sometimes deceive customers?
Why do retailers like Amazon show customers a product’s original list price along with the discounted price?

Ethics, Promotions, Retail, Pricing, Amazon, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Videos

[VIDEO] Where Amazon Reviews Really Come From

January 3, 2019

NickelsMcHughMcHugh

At the bottom of every product page on Amazon sits a collection of user reviews that serve as a resource for those who need a second opinion before making a purchase. And while regular customers write many of these reviews, there are also plenty of others who receive free products in exchange for their perspective. The following video shows the positives and negatives behind this system and how Amazon tries to filter out the worst offenders.

Questions:

Do you think Continue reading →

Marketing, Ethics, Promotions, Retail, Amazon, E-commerce, Word of Mouth

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] The Future of Gaming: Your Data, Your Wallet

December 7, 2018

NickelsMcHughMcHugh

The video game industry has grown into a global juggernaut. Last year, consumers around the world spent more than $100 billion on games, more than double the amount spent on movies. As this in-depth video shows, however, some video game companies have started to earn all that money by operating like casinos. From examining the business model of “loot boxes” to the ways that video games track customer data, this long but fascinating video provides an excellent assessment of an Continue reading →

Global, Ethics, Product Development, Entertainment, Pricing, Regulation, Product Distribution, Video Games

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] The Rise and Fall and Rise Again of Segway

November 16, 2018

NickelsMcHughMcHugh

In 2001, a company called Segway introduced a two-wheeled “personal transporter” that it claimed would revolutionize how people traveled in big cities. 17 years later, though, and the Segway is mainly a vehicle for security guards and tourists. Along with chronicling the ways that the company failed to live up to expectations, this video also looks at how Segway could still leave a big impact on the transportation industry.

Questions:

Why did Segway fail to connect with consumers in the Continue reading →

Marketing, Ethics, Entrepreneurship, Product Development, Promotions, Innovation, Transportation, Product Distribution, Segway

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law, Videos

[VIDEO] How IKEA Gets You to Impulsively Buy More

October 26, 2018

NickelsMcHughMcHugh

We’ve all been there before: you go to the store with a carefully prepared shopping list only to walk out with tons of stuff you had no previous intention to buy. These types of impulse purchases are such a vital source of revenue that some retailers design their store layouts to encourage as much emotion-driven buying as possible. This video looks at how IKEA depends on winding pathways and strategic lighting to do just that.

Questions:

How does IKEA’s store Continue reading →

Marketing, Operations Management, Retail, Product Distribution, IKEA, Store Layout

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] Six Big Changes NAFTA’s Replacement, the USMCA, Makes

October 12, 2018

NickelsMcHughMcHugh

Last week representatives from the U.S., Mexico, and Canada reached an agreement to update NAFTA, the international trade deal that went into effect in 1994. Now known as the USMCA, this video looks at how the new deal could affect various industries throughout North America. Click here to watch it.

Questions:

Which industries will be most affected by the USMCA?
What is the purpose of international trade deals like NAFTA or the USMCA?

Photo by Nicoguaro.

Operations Management, Global, Regulation, NAFTA, Free Trade, Tariffs, USMCA

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Bonus Chapter A: Business Law, Videos

[VIDEO] How Marketers Target Your Nose

September 28, 2018

NickelsMcHughMcHugh

Every day, Americans are bombarded with tons of advertisements coming out of their TVs, radios, and all sorts of other sources. While companies design many of these spots to be easily noticed by consumers, this video takes a look at one type of marketing that deliberately remains in the background. Known as “scent marketing,” companies use it to target the attention of a consumer’s nose rather than their eyes and ears.

Questions:

How does scent marketing differ from other forms Continue reading →

Marketing, Branding, Promotions, Advertising, Starbucks, Abercrombie & Fitch, Scent Marketing

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Why This Gucci Knockoff Is Totally Legal

September 13, 2018

NickelsMcHughMcHugh

While songwriters and filmmakers can protect their intellectual property through copyrights, many fashion designers can’t do the same when it comes to their creations. The video below shows why legislators consider clothing to be different from other forms of art and how that affects designers, especially those at the high-end of the market.

Questions:

Why have legislators been reluctant to grant clothing designs the same protection as movies or songs?
Do you think fashion designers should be able to copyright Continue reading →

Ethics, Social Media, Clothing, Product Development, Copyright, Regulation, Legal, Product Distribution, Knockoffs

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Why Most Orange Juice Comes From Brazil, Not Florida

August 31, 2018

NickelsMcHughMcHugh

Although many American advertisements suggest that Florida remains the orange juice capital of the world, the video below shows how that’s not quite the case. Due to the state’s extreme weather and a number of other factors, the South American nation of Brazil has long stood as the globe’s top producer of OJ.

Questions:

Why has the size of Florida’s orange crop fallen so much in recent years?
What are the benefits and drawbacks of Brazil’s dominance of the orange industry?

Operations Management, Global, Ethics, Food, Labor Relations, Brazil, Supply chains, Florida

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 12: Labor Management and Unions, Videos