Entertainment - McGraw-Hill Introduction to Business

Netflix Stock Tanks after Drop in Subscribers

April 26, 2022

Netflix revolutionized the entertainment industry after the company launched its streaming service in 2007, creating an on-demand platform that was soon imitated by many competitors. Although Netflix still has the largest audience in the industry with 220 million subscribers, the company faces strong competition from services like Disney+, HBO Max, and many others. No longer the only game in town, over the years Netflix has spent big on original television series and movies in order to stand out from this Continue reading →

Marketing, Product Development, Promotions, Entertainment, Netflix, Streaming, Product Distribution, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Arby’s Capitalizes on an Old Grudge Against McDonald’s

March 22, 2022

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In 2003 McDonald’s held a contest among 14 international ad agencies to see who could produce the best jingle for the fast food chain. The winner turned out to be a small firm in Germany that came up with a catchy tune along with the tagline “ich liebe es,” which translates to “I’m lovin’ it.” With this guaranteed hit on their hands, McDonald’s developed a billion-dollar marketing campaign to unveil the slogan, which included a version of “I’m Lovin’ It” Continue reading →

Marketing, Social Media, Product Development, Branding, Promotions, Entertainment, McDonald’s, Music, Food & Drink, Celebrities

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Rocket Mortgage Takes Top Spot Once Again in Super Bowl Ad Poll

February 15, 2022

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For 34 years, USA Today has tracked consumer appreciation of Super Bowl commercials in its annual Ad Meter poll. This year’s top spot went to a light-hearted ad featuring Anna Kendrick picking out Barbie’s dream house for Rocket Mortgage, which also won last year with a funny celebrity cameo commercial. Amazon similarly scored big with a self-deprecating spot featuring Scarlett Johnansen and Colin Jost while Doritos landed in the top five thanks to a song from Megan Thee Stallion Continue reading →

Marketing, Product Development, Sports, Branding, Promotions, Entertainment, Advertising, Super Bowl

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] How Do the Olympics Make Money?

February 11, 2022

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With the 2022 Winter Olympics in full swing, this video looks at how the International Olympic Committee (IOC) earns billions of dollars through brand partnerships. Along with providing benefits for both major companies and the IOC, these big-time deals have also led to some challenges during this current edition of the games.

Questions:

Do you think it is worth it for companies to spend billions of dollars on brand partnerships at the Olympics? Why or why not?
Why are Continue reading →

Marketing, Global, Ethics, Sports, Branding, Promotions, Entertainment, China, Advertising, Olympics

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

Avocado Prices Soar in Lead-up to Super Bowl

February 8, 2022

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With Super Bowl LVI less than a week away, football fans around the country are stocking up on snacks and drinks for Sunday’s big game. In fact, each year Americans eat more than 112 million pounds of snacks during the Super Bowl, with the most popular items being potato chips, pretzels, and tortilla chips. Although these items will be available and affordable as ever this year, economists at Wells Fargo estimate that the cost of fresh items like salsa and Continue reading →

Global, Sports, Entertainment, Pricing, Product Distribution, Super Bowl, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] How the Pandemic Changed the Movie Business

January 11, 2022

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For decades, Hollywood studios and movie exhibitors abided by the law of the “theatrical window,” the period of time where a film could only be seen in theaters. This window steadily shrank over the years as home video and streaming gained dominance until it was almost obliterated in 2020 as theaters shut down for the pandemic. The fascinating video below looks at the ways that coronavirus changed domestic movie distribution and how theaters could still have a profitable future ahead Continue reading →

[VIDEO] How America’s Oldest Drum Factory Stayed In Business For Over 160 Years

December 7, 2021

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This video takes an extensive look at Noble & Cooley, an American drum company founded in 1854 that has been going strong for more than 160 years. What began as a toy drum seller evolved over the years into an artisanal manufacturer of high-quality instruments that are sought after by professional musicians around the world. Business Insider examines this progression as well as Noble & Cooley’s commitment to quality that has set it apart from the competition for decades. Continue reading →

Operations Management, Entrepreneurship, Manufacturing, Product Development, Entertainment, Music, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

Cable Ratings Drop as Streaming Dominates Home Entertainment

November 11, 2021

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The September premiere of the latest season of American Crime Story generated tons of press for the Emmy-winning FX show, but unfortunately the network could not transform that media attention into viewership. Despite being one of the most acclaimed dramas in recent years, American Crime Story ranks 15th in the ratings and generates next to no chatter on social media. Of course, that’s likely because this television show only airs on TV: due to a previous agreement with Netflix, American Continue reading →

Marketing, Entertainment, Netflix, Streaming, Television, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] How a New Generation of Card Enthusiasts Are Transforming a Market

September 24, 2021

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Over the course of the pandemic, sports card trading has transformed from a niche hobby to a booming market as people started turning old collections into big money. This video looks at how appraisal companies and online trading platforms have changed collecting forever while attracting the interest of Wall Street investors in the process.

Questions:

How did sports card collecting transform from a fading hobby into a lucrative and vibrant market?
Do you think the market for cards will Continue reading →

Marketing, Ethics, Entrepreneurship, Sports, Entertainment, Product Distribution, Supply & Demand, Stock Market, Securities

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 19: Securities Markets, Videos

[VIDEO] How Scarlett Johansson’s Disney Lawsuit Could Change Actor Pay

August 13, 2021

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Last week, we looked at how Scarlett Johansson filed a lawsuit against Disney alleging that Black Widow’s premiere on the company’s streaming platform deprived the movie star of income. The video below dives into further detail about how this upcoming legal battle could set the stage for big changes in Hollywood as on-screen talent looks to grab a piece of the increasingly important streaming market.

Questions:

How could Scarlett Johansson’s lawsuit against Disney potentially transform actor compensation in Continue reading →

Ethics, Labor Relations, Compensation, Entertainment, Streaming, Product Distribution, Movies

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Bonus Chapter B: Technology and New Media