August 3, 2018

A few months ago, we looked at why our subject for the Chapter 8 profile in Understanding Business was leaving her position as CEO of the Campbell Soup Company. As the video below shows, however, Campbell’s problems began long before Denise Morrison took the top job.

Questions:

  1. Why has Campbell’s struggled to grow steadily in recent years?
  2. What do you think Campbell’s should do to start winning over young consumers who don’t like canned soup?
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July 17, 2018

Amazon’s Prime Day has a bit of a misleading name: the e-commerce site’s annual offering of deals actually lasts 36 hours, starting yesterday afternoon and going until midnight tonight. One matter that isn’t up for debate, however, is the promotion’s ability to bring in a lot of money. Analysts expect that this year’s Prime Day will generate about $3.4 billion in sales for Amazon, which would beat 2017’s total by more than $1 billion. But despite this upcoming windfall, so Continue reading

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In the Understanding Business profile for Chapter 8, we looked at how Denise Morrison brought a lifetime of business experience to her role as CEO of the Campbell Soup Company. She landed the job in 2011 just as the company was ready to undergo some major changes. Rather than continuing to use unhealthy, processed ingredients, under Morrison’s leadership Campbell’s began to focus on developing more organic options. “We believe we need to participate in this, so you can either lead Continue reading

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The average person spends 2 hours and 25 minutes per day on their smartphone. Put another way, that amounts to about 2,617 daily interactions with their device in the form of taps, clicks and swipes. What’s more, a significant amount of the time people spend on their smartphone occurs when they’re at work. While these statistics might surprise some, they come as no shock to Jason Brown, an advertising CEO who has declared war on using these distracting gadgets in Continue reading

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With more than 26,000 locations nationwide and thousands more around the globe, Subway ranks as the world’s largest restaurant chain. Despite its size, though, the sandwich giant has shown some signs of decline recently. Along with three consecutive years of falling sales (including a 4.4 percent drop in 2017), foot traffic in Subway restaurants has plummeted by 25 percent since 2012. In fact, insiders estimate that as many as one-third of the company’s locations are not profitable.

To combat this Continue reading

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April 19, 2018

Last week, a manager at a Philadelphia Starbucks called the police on two African-American men who were waiting for a friend to arrive. Their subsequent arrest was caught on video and quickly went viral as thousands of social media users directed their outrage towards the coffee chain. Starbucks then took the drastic step of announcing that it would close all stores on May 29th for racial sensitivity training. Along with showing clips of the offending video, this short report also Continue reading

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April 12, 2018

The concept of working from home has been a controversial issue among some employers for years. On the one hand, proponents claim that remote working can reduce costs while improving morale among staff. For its critics, though, the idea of working from home brings to mind images of employees who would rather lounge on a couch than do their job.

But according to a new study from Stanford, the former group’s assessment is likely the more accurate one. It all Continue reading

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March 30, 2018

As anyone who’s ever worked in retail knows, dealing with unpredictable work hours can be a frustrating experience. At the Gap, for instance, schedules must be posted 10 days in advance but can change quickly if the staff must prepare for big events like sales promotions or visits from executives. Even during standard operating times this system is far from perfect, with employees uncertain if they’ll work the same shifts from one week to the next. “I don’t count on Continue reading

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March 27, 2018

Nobody ever plans on running late, especially when they’re headed for work. But even the most punctual employee can occasionally be tardy thanks to a faulty alarm clock or unexpected traffic. In fact, a recent CareerBuilder survey of human resource officers and regular staffers found that 25 percent of workers show up late at least once a month. 51 percent of these tardy employees blamed traffic for their delays, followed by oversleeping (31 percent) and bad weather (28 percent).

Along Continue reading

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March 20, 2018

If you love movies, then there’s a good chance you’ve never heard of the Sharknado series. After all, this Syfy franchise about tornados that scoop up hungry sharks probably won’t receive any Oscar nominations in the near future. But while Sharknado may be driven by a silly premise, the making of these movies is serious business. Along with hiring actors and designing sets, the producers must also bring in a crew that is capable of handling everything from setting up Continue reading

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