Chances are that if you hear the word “Hershey” the first thing that comes to mind is “chocolate.” Last year the Pennsylvania-based company earned $7 billion in revenue from selling the sweet treat in all kinds of varieties. But as consumer tastes change to healthier options, Hershey’s candy sales have started to dwindle for the first time in 10 years. In order to prevent any further losses, the company wants to hop on the recent protein craze with new items Continue reading
As the immense popularity of Pokémon Go shows, brands that had their heyday in the 1990s can enjoy a second life with today’s nostalgia-obsessed consumers. This summer PepsiCo intends to test the limits of that commitment to the Clinton years by reviving its clear cola brand Crystal Pepsi. The beverage originally launched in 1992 on the back of a $40 million ad campaign that included a bizarre Super Bowl commercial. PepsiCo predicted that the colorless soda would grow into Continue reading
One of the first phrases children are taught to say is “thank you.” This simple expression of gratitude then sticks with us throughout life, acting as the appropriate response to a range of situations both simple and serious. In the eyes of Citigroup, however, “thank you” is more than just a common reply. Since 2004 the banking giant has operated a rewards program called “ThankYou” that allows customers to earn points from their purchases. As a result, the company trademarked Continue reading
Two years ago Led Zeppelin made headlines after the band got hit with a lawsuit concerning their most iconic song. According to the complaint, songwriters Robert Plant and Jimmy Page stole the opening guitar riff to “Stairway to Heaven” from a short instrumental called “Taurus” by the American psychedelic band Spirit. While Led Zeppelin’s members denied any wrongdoing, cultural commenters pointed to the band’s history of plagiarism and previous legal battles. What’s more, the lawsuit appeared just months before another Continue reading
Password protection has been an essential element of online security since the beginning of the Internet age. But as hackers become better at infiltrating digital defenses, many companies have started switching to more advanced user verification methods. For instance, millions of customers at Wells Fargo and Bank of America regularly use their fingerprints to access their accounts from mobile devices. This practice will only grow as more companies include fingerprint-scanning technology in future smartphone models.
And biometric security doesn’t stop Continue reading
Starbucks has long reigned as the king of coffee shops, providing millions throughout the world with their caffeine fix every day. But according to a new lawsuit, those who prefer a latte for their morning pick-me-up may want to take their business elsewhere. The complaint alleges that Starbucks’ latte recipe skimps on steamed milk, ultimately leaving customers with a drink that is smaller than advertised. Although the Seattle-based chain denies these claims, this week a federal judge upheld the suit Continue reading
For years advertising has been the central source of revenue for the online world. It’s also been a nuisance to many users for just as long. From early pop-up ads to the modern era of loud auto-playing videos, online ads have the irritating ability to distract web surfers from the content they were actually looking for. As a result, millions of users across the globe have installed ad blockers to remove these annoying images from their online experience.
In fact, Continue reading
The rapid rise of Asian manufacturing has transformed nations like China and India into economic powerhouses as well as environmental nightmares. World health experts estimate that millions of people have died due to excessive air pollution in these two countries. So far government officials have done little to relieve their increasingly stifled citizens, leading many to turn to a variety of consumer products for help. Along with pollution masks and air purifiers, a growing number of people are also purchasing Continue reading
Each year, millions of Americans use payday lenders to obtain what seem like quick and easy loans. Many borrowers simply need an advance on an upcoming paycheck, allowing them to settle their loan as soon as payday arrives. For those who don’t manage to repay on time, however, the situation can rapidly turn desperate. Along with a variety of fees, payday lenders often charge interest rates than can eventually top out in the triple digits. As a result, one small Continue reading
American movie theaters have endured a rough couple of years as more consumers turn to the comfort of their living rooms as venues for entertainment. That’s far from the case in China, however. The Asian nation has become an increasingly important source of revenue for U.S. movie studios that have seen domestic receipts start to dwindle. In February Chinese theaters earned $1.05 billion at the box office, beating the American tally by nearly $250 million.
Still, China isn’t exactly an Continue reading