Videos - McGraw-Hill Introduction to Business

[VIDEO] Why is Everything Getting So Expensive?

March 10, 2023

Prices on everyday products like groceries and diapers have increased dramatically in the last couple of years, with inflation often being identified as the culprit. This video takes a close look at the potential causes of the post-pandemic trend of rising inflation, examining why supply chain issues and plain old markups could be responsible for ever-increasing prices.

Questions:

What are the potential causes of inflation outlined in this video? Which factor do you think is the most likely cause Continue reading →

[VIDEO] How Commodity Markets Work

March 3, 2023

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Florida’s orange crop is shrinking year after year, sending commodity prices skyrocketing for orange juice concentrate. This video examines the intricacies of commodity markets through the lens of concentrated OJ, looking at concepts like futures contracts and how they affect both farmers and retailers.

Questions:

Why has Florida’s plummeting orange production caused juice prices to increase significantly?
What are the benefits of futures contracts for farmers and manufacturers?

Operations Management, Retail, Pricing, Product Distribution, Agriculture, Commodities, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 19: Securities Markets, Videos

[VIDEO] Making 100,000 Bagels a Week by Hand

February 22, 2023

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While last week we looked at how Domino’s relies on automation to mass produce its pizza dough, today’s video examines the operations at a company that takes the opposite approach. At Utopia Bagels in New York City, a well-trained staff of specialists make thousands of bagels by hand every day, all driven by a passionate owner whose love for his craft comes through in this video.

Questions:

What are the advantages and disadvantages of making bagels entirely by hand?
What Continue reading →

Marketing, Motivation, Operations Management, Entrepreneurship, Training, Product Development, Product Distribution, Supply & Demand, Specialized labor

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] How Domino’s Became The World’s Biggest Pizza Chain

February 17, 2023

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With thousands of locations across more than 90 international markets, Domino’s has become a global powerhouse thanks largely to its innovative production and distribution methods. This video takes an extensive look at how Domino’s makes pizza, focusing especially on a dough-making facility that relies heavily on automation to succeed.

Questions:

Why did Domino’s install automated systems in its Indiana dough-making facility?
Do you think more food companies should rely on automation like Domino’s? Why or why not?

Operations Management, Global, Product Development, Automation, Product Distribution, Domino’s, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEOS] Budweiser Will See Its First Super Bowl Competition in 33 Years

February 8, 2023

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In 1989, Anheuser-Busch signed an agreement with the NFL giving the brewer exclusive rights to advertise alcohol nationally during the Super Bowl. After 33 years of having a monopoly over big game beer ads, however, AB InBev decided not to renew their license this year. And as the video below shows, the field is now wide open for companies like MillerCoors to reach a big national audience that has previously been unavailable to them.

Questions:

Do you think it was Continue reading →

Marketing, Sports, Branding, Entertainment, Advertising, Super Bowl, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] Why Lego Is Way More than a Toy Company

February 3, 2023

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Lego grew to be the world’s largest toymaker by appealing to many different kinds of customers, from kids and collectors to corporations looking for fun team-building activities. The Danish company manages to reach lots of people by licensing popular properties like Stars Wars and Marvel for a range of content like movies, TV shows, and video games. This video looks at how Lego drives toy sales by branching out into entertainment that reinforces its brand and grows its customer Continue reading →

Marketing, Global, Licensing, Branding, Entertainment, Lego, Television, Movies

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] The Artificial Flower Factory that Serves Celebrities

January 20, 2023

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This video dives deep into the story of M&S Schmalberg, the last artificial flower factory in the U.S. that crafts beautiful blossoms by hand. Located in the heart of Manhattan, this family-owned business serves everyone from top fashion designers and celebrities to individual clients with personal projects in mind. The video below delves into the history of M&S Schmalberg and its artisanal production methods while also examining the rise and fall of the American artificial flower industry over the span Continue reading →

[VIDEO] Why Layoffs Are Hitting Professional Workers

January 11, 2023

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As the post-pandemic economic recovery slows down, many companies are looking to trim their bottom lines through restructuring and layoffs. Unlike in previous downturns, however, professional employees have largely been on the receiving end of these job cuts. The video below examines why white collar workers are more likely to receive a pink slip than their blue collar brethren.

Questions:

Why are white collar workers facing a disproportionate amount of layoffs as the economy slows down?
How can the strong Continue reading →

Ethics, Human Resources, Compensation, Layoffs, Recession, Supply & Demand, Frontline workers

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] The Multi-Billion Dollar Business of BTS

December 14, 2022

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The members of the K-pop group BTS are more than just entertainers: they’re financial juggernauts who have contributed billions of dollars to the South Korean economy. The video below looks at how BTS leverages their massive global audience to develop lucrative brand partnerships with everyone from McDonald’s to Louis Vuitton. This bonanza of cash might not go on forever, though, with the group announcing they were taking a brief hiatus that could potentially blunt their branding power.

Questions:

What Continue reading →

Marketing, Global, Product Development, Branding, Promotions, Entertainment, McDonald’s, Music, Product Distribution, South Korea, Celebrities

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] How Retailers Deal with Returns

November 30, 2022

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The National Retail Federation says that customer returns are increasing across the industry, driven primarily by online returns that have more than doubled in the last few years. Contrary to what many consumers may think, these products don’t simply boomerang back onto store shelves. As the video below shows, returned items take a complicated journey from warehouse to warehouse that frequently ends either at a secondary resale center or a landfill.

Questions:

Why do many returned products end up in Continue reading →

Marketing, Operations Management, Ethics, Amazon, Product Distribution, E-commerce, Product Returns, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos