Partnerships - McGraw-Hill Introduction to Business

Adidas Cuts Ties with Kanye West

October 26, 2022

A few weeks ago, we looked at the sprawling global sneaker industry and how companies like Adidas earn billions annually thanks in large part to their unique brand partnerships. The German sneaker giant’s most profitable celebrity connection over the years has been with Kanye West (now known as Ye), with whom Adidas has collaborated on the Yeezy line of shoes and clothing for nearly a decade. This partnership has been hugely profitable: one data research firm estimates that Yeezy is Continue reading →

Taco Bell Brings Back Potato Items after Customer Outcry

January 21, 2021

NickelsMcHughMcHugh

At the start of the pandemic, fast food chains like Taco Bell suddenly had to close their dining rooms and serve all customers via drive-thrus. Many of these companies altered their menus to increase efficiency so that the lines of cars would move as quickly as possible. For instance, Taco Bell got rid of items like the Mexican Pizza and Nachos Supreme to reduce its packaging needs while also ditching all potato items so that it could keep its ingredients Continue reading →

Partnerships, Food & Drink, Coronavirus, Pandemic, Product Development, Fast food, Marketing, Taco Bell, Operations Management, Product Distribution, Social Media

Chapter 1: Taking Risks and Making Profits, Chapter 5: Forms of Business Ownership, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

[VIDEO] Are Americans Ready to Love Trains Again?

February 21, 2020

NickelsMcHughMcHugh

For much of the 19th and early 20th centuries, train travel was the primary mode of transportation for millions of Americans. Once cars and air travel rose to prominence, however, trains fell out of use in the U.S. while other European and Asian nations greatly expanded their railway capabilities. Along with looking at the history of American train travel, this in-depth video examines a modern company that wants to connect the nation with high-speed trains like so many other countries Continue reading →

Tech Giants Attempt to Break into Banking

November 15, 2019

NickelsMcHughMcHugh

This week, Google announced that it’s launching a banking service next year that will offer “smart checking” accounts to mobile-focused customers. Known as Cache, the program is the result of a collaboration between the search giant and two banks: Citigroup and Stanford Credit Union. Although details of the partnership remain limited at this time, Google eventually wants Cache to become an extension of its Google Pay app. The company also claims that customers will “benefit from useful insights and budgeting Continue reading →

Robots Replace 90 Percent of Staff at a Uniqlo Warehouse

October 16, 2018

NickelsMcHughMcHugh

The Japanese clothing retailer Uniqlo has steadily grown into an international brand known for its inexpensive but stylish designs. As you might expect, maintaining this image requires the company to strike a delicate balance between creating interesting products and keeping costs low. That’s why Uniqlo recently announced that robots have replaced 90 percent of the staff at one of its warehouses.

Along with drastically cutting costs, the company’s newly automated warehouse will also be able to operate 24 hours a Continue reading →

Clothing, Retail, Operations Management, Automation, Global, Product Distribution, Ethics, Japan, Partnerships, Uniqlo

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 5: Forms of Business Ownership, Chapter 9: Production and Operations Management, Bonus Chapter B: Technology and New Media

Robots Do the Cooking at This Restaurant

May 18, 2018

NickelsMcHughMcHugh

From picking up apples to distressing jeans, automation is spreading to almost every business you can imagine. And if you happen to live in the Boston area, you could swing by the new restaurant Spyce today and have your lunch prepared by robots. This automated eatery is the result of a partnership between a group of young engineers from the Massachusetts Institute of Technology and renowned chef Daniel Boulud. Together these intrepid entrepreneurs claim they have created “the world’s Continue reading →

Automation, Operations Management, Boston, Entrepreneurship, Partnerships, Food, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 5: Forms of Business Ownership, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Bonus Chapter B: Technology and New Media