November 21, 2019

Analysts estimate that last year consumers spent more than $50 billion on virtual items in video games like Counter-Strike and World of Warcraft. This lengthy but highly informative video explains why the market for virtual items has grown bigger than global box office returns for the movie industry. 

Questions:

  1. How are in-game economies similar to real-world economic systems?
  2. What are the advantages and disadvantages of online marketplaces that sell virtual goods?
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August 29, 2019

On August 12, Popeyes announced that it was adding a new chicken sandwich to menus across the nation. The first of its kind at the fast food chain, Popeyes said this was its biggest product launch in more than 30 years. The sandwich soon became a hot topic on social media and grabbed the attention of more than just hungry customers. In the days following the launch, Chick-fil-A started a social media feud with Popeyes over which chain had the Continue reading

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August 27, 2019

Today’s top sneaker brands like Nike and Adidas are constantly releasing new designs in limited supplies. As a result, many “sneakerheads” often miss out on the latest styles while they’re available at retailers. That’s where resale sites like StockX come in. Unlike eBay, StockX doesn’t rely on straightforward auctions to move its merchandise. Instead, the company treats sneakers like tradable commodities that can quickly gain and lose value. For example, a pair of Nike’s Jordans could debut on StockX at Continue reading

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August 15, 2019

In 2017 Ricky Lopez opened a Top Round franchise in San Francisco’s Mission District. With all sorts of well-established competition in the area already, the chef and entrepreneur says that his roast beef business lost tens of thousands of dollars in its first eight months. Then last year a representative from Uber Eats informed Lopez that his area had a high demand for burgers and ice cream that was going unmet. To take advantage of this opportunity, the food delivery Continue reading

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June 25, 2019

For decades, the New Jersey-based party supply retailer Party City has relied on balloon sales to keep it afloat. Doing so requires a plentiful supply of helium, the second-most abundant element in the universe that is nevertheless increasingly difficult to find on Earth. Due to both supply chain and production problems, companies are currently using up helium at a quicker rate than it can be produced. As a result, the skyrocketing price of helium has begun to spoil the fun Continue reading

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March 28, 2019

From metal water bottles to sustainable comforters, green-minded companies have created a wealth of options for today’s eco-friendly consumers. But while many of these products are good for the environment, they’re often too expensive to make a big impact on the marketplace. For instance, a startup named LARQ sells a stainless-steel water bottle with an ultraviolet light in the cap that purifies any water poured through it. Although this product is meant to serve as an alternative to $2 plastic Continue reading

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