February 22, 2016

Last week, a judge ordered Apple to help the FBI unlock an iPhone used by one of the perpetrators in the San Bernardino mass shooting. Despite the gravity of the case, the tech giant refused the government’s request on the grounds that such an act would compromise the security of all its customers. “We feel we must speak up in the face of what we see as an overreach by the U.S. government,” said Apple CEO Tim Cook in a Continue reading

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February 15, 2016

billsIn a perfect world, buying cable TV or a smartphone wouldn’t require customers to parse through a mess of different contracts and “special” deals. But unfortunately that’s not how it works in reality. A confusing collection of regional offers, options and add-ons often confronts people who are looking to upgrade their media services. The whole tangled process can leave customers wondering whether they landed on a good price or ended up paying too much. In many cases, the latter is Continue reading

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February 12, 2016

alphabetIn October 2015 Google underwent a thorough restructuring and emerged as Alphabet, a multinational corporate parent for the tech giant’s many enterprises. After all, Google has explored a variety of different fields in its 18-year history, including recent forays into self-driving cars and home automation. As these projects stacked up, however, managing them all under the Google name became difficult both for operational and marketing reasons. Now, separate companies working under Alphabet’s umbrella manage all these outside ventures. For instance, Continue reading

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February 10, 2016

airplaneFor the airline industry, the last few decades have been more like a rollercoaster ride than a smooth flight through calm skies. Enduring consistent losses as well as the occasional bankruptcy, companies began making deep cuts to basic services in order to keep costs down. Meanwhile, airfares continued to skyrocket even as in-air amenities started disappearing. Now it finally seems like all that belt-tightening is paying off: last year the four biggest domestic carriers together earned about $22 billion in Continue reading

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February 8, 2016

Aside from being an exciting night for Denver Broncos fans, Super Bowl 50 didn’t exactly provide viewers with much entertainment on the field. In fact, the 63 commercials that aired nationally during the big event may have generated more online conversation than the game. But the impact of this year’s ads can’t be attributed solely to some sloppy play on the gridiron. After all, many brands now hype their ads with the same gusto as the NFL’s pregame festivities.

For Continue reading

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February 3, 2016

For almost a decade, the Brooklyn chocolate company Mast Brothers seemed to embody the New York borough’s newfound artisanal spirit. Touting their product as handcrafted “bean-to-bar” chocolate, founders Rick and Michael Mast took center stage in marketing campaigns that celebrated their candy’s quality and authenticity. Dressed in antiquated suits and sporting long Civil War-era beards, the pair soon became just as famous for their appearance as their $9 candy bars. But this meticulously crafted image may have been spoiled for Continue reading

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February 1, 2016

For many inventors, creating a machine that’s functional as well as popular can feel like striking gold, even if the actual material reward for their work isn’t exactly golden. That’s the situation Shane Chen found himself in since inventing the “hoverboard,” a two-wheeled, Segway-like vehicle that doesn’t quite float but has nevertheless been flying off the shelves. Unfortunately for Chen, many consumers are buying hoverboards from companies that have not paid him for his patented design. Instead, consumers are taking Continue reading

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January 29, 2016

Chipotle enjoyed years of rapid growth thanks in part to its heavily marketed commitment to fresh ingredients. However, that established image has crumbled over the last few months as the burrito chain grapples with a major E. coli outbreak at its restaurants. Chipotle’s problems began in summer 2015 when customers began falling ill in California and Washington. Attention then shifted across the country to more than 140 Boston College students who received food borne noroviruses from a local Chipotle. By Continue reading

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January 25, 2016

In 2014 more than three hundred million Indians were regular users of the Internet, representing nearly a quarter of the country. With that number expected to double by 2020, India is the fastest growing online market outside of China. However, there’s a crucial difference in the way these two Asian nations use the Web. While China’s government prohibits foreign digital services like Facebook from setting up shop, India welcomes them.

At least that’s the way it works in theory. After Continue reading

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January 22, 2016

When Apple launched the iPhone in 2007, the revolutionary smartphone was instantly heralded as the future of mobile technology. The public and media only got more excited as the years went by and the device’s hardware improved with each subsequent generation. Over the last couple of years, however, the hubbub surrounding each new iPhone’s launch has died down significantly. After all, smartphones have been around for nearly a decade, making people so familiar with them that the incremental improvements made Continue reading

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