Chapter 15: Distribution - McGraw-Hill Introduction to Business

The Tricky Task of Monetizing Esports

February 24, 2023

This week, the esports talent agency GameSquare announced that it hired Tyler “Ninja” Blevins as its Chief Innovation Officer. A famous Fortnite streamer with more than 17 million followers on the platform Twitch, the company said Ninja will “curate disruptive strategies, pursue new business opportunities, and explore next-gen technologies to accelerate the [e-sports] industry’s growth within pop culture.” This will also give Ninja another source of revenue besides streaming, which he claims to earn $500,000 a month from while keeping Continue reading →

[VIDEO] Making 100,000 Bagels a Week by Hand

February 22, 2023

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While last week we looked at how Domino’s relies on automation to mass produce its pizza dough, today’s video examines the operations at a company that takes the opposite approach. At Utopia Bagels in New York City, a well-trained staff of specialists make thousands of bagels by hand every day, all driven by a passionate owner whose love for his craft comes through in this video.

Questions:

What are the advantages and disadvantages of making bagels entirely by hand?
What Continue reading →

Motivation, Operations Management, Entrepreneurship, Product Development, Training, Product Distribution, Supply & Demand, Specialized labor, Marketing

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] How Domino’s Became The World’s Biggest Pizza Chain

February 17, 2023

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With thousands of locations across more than 90 international markets, Domino’s has become a global powerhouse thanks largely to its innovative production and distribution methods. This video takes an extensive look at how Domino’s makes pizza, focusing especially on a dough-making facility that relies heavily on automation to succeed.

Questions:

Why did Domino’s install automated systems in its Indiana dough-making facility?
Do you think more food companies should rely on automation like Domino’s? Why or why not?

Product Development, Operations Management, Automation, Global, Product Distribution, Domino’s, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

Dog Food Brand Tops USA Today’s Super Bowl Ad Poll

February 14, 2023

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When it comes to Super Bowl ads, there are two factors that usually help companies stand out from the rest of the pack: making people laugh, or failing that, being such a big brand that people cannot help but think of your ad after the game. This year, though, the spot that took first place in USA Today’s annual Ad Meter poll did not try for comedy, nor did it come from a major company that routinely tops the list. Continue reading →

Branding, Entertainment, Advertising, Super Bowl, Marketing, Sports

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEOS] Budweiser Will See Its First Super Bowl Competition in 33 Years

February 8, 2023

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In 1989, Anheuser-Busch signed an agreement with the NFL giving the brewer exclusive rights to advertise alcohol nationally during the Super Bowl. After 33 years of having a monopoly over big game beer ads, however, AB InBev decided not to renew their license this year. And as the video below shows, the field is now wide open for companies like MillerCoors to reach a big national audience that has previously been unavailable to them.

Questions:

Do you think it was Continue reading →

Advertising, Marketing, Super Bowl, Food & Drink, Sports, Branding, Entertainment

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] Why Lego Is Way More than a Toy Company

February 3, 2023

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Lego grew to be the world’s largest toymaker by appealing to many different kinds of customers, from kids and collectors to corporations looking for fun team-building activities. The Danish company manages to reach lots of people by licensing popular properties like Stars Wars and Marvel for a range of content like movies, TV shows, and video games. This video looks at how Lego drives toy sales by branching out into entertainment that reinforces its brand and grows its customer Continue reading →

Movies, Licensing, Branding, Entertainment, Marketing, Lego, Global, Television

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

Egg Prices Continue to Soar as Inflation Starts to Fall

January 27, 2023

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Food prices hiked by inflation have taken a toll on Americans’ wallets for more than a year, although economists say that costs for a number of commodities are finally starting to fall. But that has not been the case with eggs: the average U.S. price per dozen hit $4.25 in December 2022, up from $1.79 a year earlier. The situation is especially bad in costly markets like California, where 12 Grade A large eggs go for an average of $7.37. Continue reading →

Pricing, Regulation, Product Distribution, Operations Management, Food & Drink, Ethics, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter A: Business Law

[VIDEO] The Artificial Flower Factory that Serves Celebrities

January 20, 2023

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This video dives deep into the story of M&S Schmalberg, the last artificial flower factory in the U.S. that crafts beautiful blossoms by hand. Located in the heart of Manhattan, this family-owned business serves everyone from top fashion designers and celebrities to individual clients with personal projects in mind. The video below delves into the history of M&S Schmalberg and its artisanal production methods while also examining the rise and fall of the American artificial flower industry over the span Continue reading →

Southwest’s Meltdown Creates Holiday Travel Nightmare

January 4, 2023

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The end of December is one of the busiest travel times of the year as people rush back and forth from home for the holidays. For travelers who booked trips on Southwest Airlines, though, the season was even more stressful as the carrier canceled more than 13,000 flights in less than a week. The trouble started when a major winter storm swept the country and prevented many pilots and flight attendants from working. Southwest staff usually solve this problem by Continue reading →

Labor Relations, Travel, Holidays, Supply & Demand, Airlines, Ethics, Unions, Branding

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

[VIDEO] The Multi-Billion Dollar Business of BTS

December 14, 2022

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The members of the K-pop group BTS are more than just entertainers: they’re financial juggernauts who have contributed billions of dollars to the South Korean economy. The video below looks at how BTS leverages their massive global audience to develop lucrative brand partnerships with everyone from McDonald’s to Louis Vuitton. This bonanza of cash might not go on forever, though, with the group announcing they were taking a brief hiatus that could potentially blunt their branding power.

Questions:

What Continue reading →

Promotions, Marketing, Entertainment, Global, McDonald’s, Music, Product Distribution, South Korea, Celebrities, Product Development, Branding

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos