January 21, 2020

For many people in business, reaching the position of chief executive officer (CEO) means that they’ve finally made it to the top of their profession. And life is certainly sweet for most CEOs: Disney’s Bob Iger, for instance, took home nearly $50 million in compensation last year. But with all of that money and power comes great responsibility. If these top managers fail to live up to a company’s expectations, they might not get to enjoy their lofty positions for Continue reading

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January 9, 2020

In recent years, many Silicon Valley tech firms have pledged to make sustainability a top priority. But as Amazon, Google, and Microsoft develop environmentally friendly operations, oil companies are also using their technology to extract more petrochemicals from the earth. The video below takes an in-depth look at the history of oil extraction and how modern tech companies are risking their reputations by getting involved with the fossil fuel industry. 

Questions:

  1. How does machine learning help tech companies become Continue reading
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December 17, 2019

During December, the Hallmark Channel’s schedule is chock full of Christmas movies to keep the holiday spirit strong throughout the month. But last week the usually jolly TV network behaved more like Ebenezer Scrooge in the eyes of many fans and users on social media. The controversy began when Hallmark received a complaint from an advocacy group whose stated mission is to “fight against indecency.” The organization complained about four ads that featured same-sex couples from a wedding planning company Continue reading

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December 12, 2019

Although only 6 percent of the U.S. identifies as vegan, animal-free foods like meatless burgers and veggie-based snacks have exploded in popularity recently. This video looks at why the animal alternative market could grow into a $140 billion industry as consumers include more vegan foods in their diets. 

Questions:

  1. Why are more American consumers starting to supplement their regular diets with vegan foods?
  2. What are the advantages and disadvantages of synthetic meat like the Impossible Burger?
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December 3, 2019

Analysts at Adobe estimate that consumers spent more than $29 billion online last week between Thanksgiving and Cyber Monday. Although brick-and-mortar sales rose slightly as well, e-commerce sales surged to record highs as consumers increasingly turned to online retailers for their holiday shopping needs. In fact, experts predict that companies like Amazon earned as much as $9.4 billion on Cyber Monday alone. 

But while Amazon enjoyed another successful start to the festive season in the U.S., the e-commerce giant Continue reading

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November 21, 2019

Analysts estimate that last year consumers spent more than $50 billion on virtual items in video games like Counter-Strike and World of Warcraft. This lengthy but highly informative video explains why the market for virtual items has grown bigger than global box office returns for the movie industry. 

Questions:

  1. How are in-game economies similar to real-world economic systems?
  2. What are the advantages and disadvantages of online marketplaces that sell virtual goods?
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November 15, 2019

This week, Google announced that it’s launching a banking service next year that will offer “smart checking” accounts to mobile-focused customers. Known as Cache, the program is the result of a collaboration between the search giant and two banks: Citigroup and Stanford Credit Union. Although details of the partnership remain limited at this time, Google eventually wants Cache to become an extension of its Google Pay app. The company also claims that customers will “benefit from useful insights and budgeting Continue reading

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November 14, 2019

Earlier this year, McDonald’s spent $300 million acquiring a data analysis and artificial intelligence startup called Dynamic Yield. Along with providing the fast food chain with tons of information about its operations, this new technology will also help the company upgrade its growing fleet of self-ordering kiosks. Customers can place orders on these large touchscreens rather than wait in line, which the company claims improves efficiency and increases sales. As a result, McDonald’s wants to place these machines in as Continue reading

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November 7, 2019

Airbnb has grown into a multi-billion dollar company by providing people with an online platform where they can temporarily rent out their house or apartment to guests. Although this app has changed how millions of people travel, it’s also generated a lot of controversy since launching more than a decade ago. In some popular travel destinations, landlords have displaced longtime residents in order to make room for as many Airbnbs as possible. As a result, cities like London and Barcelona Continue reading

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