Chapter 16: Place and Promotion - McGraw-Hill Introduction to Business

Enthusiasm and Inflation Drive Increased Halloween Spending

October 28, 2022

After years of unease, this year Americans are approaching holidays like Halloween with a level of enthusiasm not seen since pre-pandemic times. According to a survey from the National Retail Federation (NRF), 69 percent of consumers plan to celebrate Halloween this year, an amount that is on par with the stats from 2019. “As consumers continue to return to pre-pandemic behaviors, retailers are prepared to meet that demand and help make this holiday a fun and memorable one,” said NRF Continue reading →

Marketing, Global, Promotions, Pricing, Supply chains, Product Distribution, Halloween, Holidays, Supply & Demand, Inflation

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Adidas Cuts Ties with Kanye West

October 26, 2022

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A few weeks ago, we looked at the sprawling global sneaker industry and how companies like Adidas earn billions annually thanks in large part to their unique brand partnerships. The German sneaker giant’s most profitable celebrity connection over the years has been with Kanye West (now known as Ye), with whom Adidas has collaborated on the Yeezy line of shoes and clothing for nearly a decade. This partnership has been hugely profitable: one data research firm estimates that Yeezy is Continue reading →

Coca-Cola Bottler Replaces Plastic Six-Pack Rings

September 30, 2022

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For decades, conservationists have warned drink companies about the dangers of plastic ring packaging commonly used for six-packs of cans. Once these rings find their way into the ocean, they turn into a lethal danger for birds, turtles, and other marine life who can become ensnared in the plastic. In fact, the World Wildlife Federation estimates that plastic products like these kill as many as 100,000 marine animals annually. Drink rings also contribute to the growing global problem of ocean Continue reading →

Ethics, Manufacturing, Product Development, Promotions, Packaging, Sustainability, Coca-Cola, Product Distribution, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] Elasticity: Determining How Companies Price Products

September 28, 2022

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In recent months, CEOs at leading corporations have been talking a lot about “elasticity” with their shareholders. As Americans contend with rising prices due to inflation, companies are concerned with just how elastic their pricing practices can be. This video examines the concept of elasticity and the role it plays in determining how companies price products.

Questions:

What is price elasticity, and how is it affected by inflation?
What are some ways that companies like Procter & Gamble try Continue reading →

Marketing, Product Development, Branding, Pricing, Product Distribution, Supply & Demand, Inflation, Elasticity

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

Airbnb Guests Face Stress from Long Lists of Chores

September 23, 2022

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When Airbnb launched in 2008, the short-term rental company marketed itself as an easy alternative to hotels that had supposedly become too restrictive for the modern traveler. 14 years after its founding, however, many guests are heading back to hotels because of extensive cleaning requirements from Airbnb hosts. For example, teacher Christina Marie recently booked a short-term rental house on Lake Tahoe with her family of six. She spent the last day of her vacation cleaning and ensuring that her Continue reading →

Instagram Trails TikTok in Short-Video Market

September 20, 2022

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Over the years, Instagram has attracted hundreds of millions of daily users by providing a platform for people to share pictures and videos of their family and friends. Starting in 2020, though, the social network launched Instagram Reels, a short-video feature made to rival TikTok. Although Instagram’s parent company Meta has staked much of its future on Reels, internal company documents show that the feature is not very popular with users both large and small.

For example, Instagram users Continue reading →

Marketing, Social Media, Product Development, Advertising, Instagram, Product Distribution, TikTok

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] How Google Remapped the World

September 9, 2022

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Every month, more than one billion people use Google Maps to find their way around the world. The video below looks at the history of this revolutionary app since its launch 17 years ago as well as the ethical issues that come with gathering location data from millions of unknowing users.

Questions:

How do businesses use Google Maps as a promotional tool?
Do you think Google’s system of “differential privacy” provides enough protection for users’ location data? Why or why not?

Marketing, Global, Ethics, Silicon Valley, Google, Product Development, Promotions, Innovation, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

Mattel Sues Rap Snacks over “Barbie-Que” Chips

August 19, 2022

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Since 1994, Rap Snacks has sold chips, popcorn, and even instant noodles featuring hip hop stars like Snoop Dogg, Migos, and Lil Baby on the packaging. The most recent addition to this lineup of talent is Nicki Minaj, who launched her “Barbie-Que Honey Truffle” potato chips earlier this summer. While Rap Snacks hoped this high-profile partnership would make a big splash on social media, the brand instead attracted the attention of an entirely different audience: the notoriously litigious toy company Continue reading →

Marketing, Ethics, Copyright, Promotions, Entertainment, Packaging, Music, Legal, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law

Warner Bros. Scraps Release of Batgirl

August 3, 2022

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Last year, the movie studio Warner Bros. announced that it was working on a slate of films created specifically for the streaming service HBO Max. Among these titles was Batgirl, whose budget ballooned to more than $90 million after completing most of the film. But rather than release this star-studded adaptation of a DC Comics character, Warner said yesterday that the movie would never stream online nor would it ever appear in theaters.

Along with ditching Batgirl, Continue reading →

Marketing, Ethics, Promotions, Entertainment, Accounting, Streaming, Advertising, Product Distribution, Movies, Hollywood, HBO Max

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Chapter 18: Financial Management

Big Tech Firms Aim to Take Over Sports Broadcasting

July 27, 2022

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Each year, media companies spend tens of billions of dollars for the rights to broadcast sporting events from professional leagues like the NBA, NFL, and Major League Baseball. In fact, by 2024 Disney, Comcast, Paramount, and Fox are expected to spend a combined total of $24.2 billion on broadcast rights for sports, almost double what they paid ten years ago. That is, unless tech conglomerates like Apple and Google splash even more cash in an effort to expand into this Continue reading →

Marketing, Google, Sports, Branding, Promotions, Entertainment, Television, NFL, Product Distribution, Apple

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media